Analisis Strategi Pengembangan Bisnis Melalui Matriks SWOT pada Startup MakananHalal.id

Sari, Ratih Puspita; Mariam, Iis; Sinaga, Mawarta Onida

doi:10.34149/jmbr.v18i3.219

Cited by 5 publications

(5 citation statements)

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“…KOALA is an online motorbike taxi service that caters exclusively to women and has female drivers. For KOALA, this is a specialization [20].…”

Section: Resultsmentioning

confidence: 99%

Young Entrepreneurs Perspectives on Success in Managing a Startup Business

Prawiyogi,

Solahudin

2023

SABDA

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A person's viewpoint on something related to a purposeful life orientation is what is meant by their perception of success. Each person has their own subjective definition of success. The definition of success varies among young business people because they have diverse standards for what constitutes a successful enterprise. This study aims to determine how business owners evaluate the achievement of their ventures. Two Acehnese company owners with new ventures comprised the study's respondents. Detailed interviews with each respondent were done to collect research data. The theory of Perception of Success served as the foundation for the interview questions. The results of the interviews demonstrate that success is perceived differently depending on what success means to each person. According to Respondent I, a successful business

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“…KOALA is an online motorbike taxi service that caters exclusively to women and has female drivers. For KOALA, this is a specialization [20].…”

Section: Resultsmentioning

confidence: 99%

Young Entrepreneurs Perspectives on Success in Managing a Startup Business

Prawiyogi,

Solahudin

2023

SABDA

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“…Penelitian terdahulu tentang analisis matriks SWOT telah dilakukan oleh beberapa peneliti, salah satunya yaitu penelitian yang telah dilakukan oleh Sari et al (2021) yang menghasilkan bahwa melalui analisis matriks SWOT, MakananHalal.id mendapatkan alternatif strategi SO, WO, ST, dan WT yang sangat bermanfaat untuk mengembankan bisnisnya. Selain itu, penelitian tentang analisis matriks SWOT juga telah dilakukan oleh (Setyorini et al, 2016) yang menghasilkan bahwa dengan menggunakan matriks SWOT, terdapat beberapa alternatif strategi yang dapat dilakukan untuk meningkatkan kinerja perusahaan, yaitu mempertahankan citra perusahaan, fasilitas restoran yang memadai, meningkatkan kualitas dan pelayanan produk untuk menarik minat konsumen, meningkatkan kemampuan manajemen dan kerjasama tim untuk mencapai tujuan perusahaan, menyediakan layanan pengiriman makanan untuk konsumen, memanfaatkan kemajuan teknologi untuk pemasaran produk, menyediakan paket makanan atau porsi khusus untuk pasar menengah ke bawah, serta menjaga hubungan baik dengan pemasok dan wilayah sekitar restoran.…”

Section: Pendahuluanunclassified

Analisis SWOT Dalam Menentukan Strategi Pemasaran Pada Fashion Brand

Pramesta,

Rahayu,

Dirgantari

2023

EQUIL

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The fashion business is a promising business because fashion ranks at the top of sales in the current era. Along with the development of technology, producers are increasing in creating product innovations they make. The tight competition in fashion requires manufacturers to take advantage of existing opportunities. This study aims to determine the right and competitive strategy by first identifying, through internal business factors and external environmental factors that influence the business. This is done using the SWOT Analysis method (Strength, Weakness, Opportunity, Threat). SWOT analysis is an analysis used to identify opportunities and threats in the business environment as well as evaluate the strengths and weaknesses of the internal business. The results of the research show that the strategy that can be applied is product development.

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“…In order to know about the competitive advantage of Sido Muncul Group, we first should identify the Strength and Opportunities from the SWOT and their Strategic Implementation from the year before (Sari et al, 2021). Currently, the Strategic Implementation could be considered a Competitive advantage due to the company being sure enough to boost what they believe they are strong with, with the Strategic Implementation.…”

Section: Swot Analysismentioning

confidence: 99%

The Competitive Advantage of Sido Muncul: Using Pestle, Porter’s Five Forces, and Swot Matrix Analysis

Kho,

Tan,

Nugroho

et al. 2023

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<p>Sido Muncul is a company engaged in herbal medicine, pharmaceutical, traditional medicine, health food and beverage, cosmetics, and herbal processing. It is continuously innovating its products and keeping an eye on market needs. Sido Muncul gains a place in the hearts of consumers and is one of its business strategies. In addition, Sido Muncul is also expanding into foreign markets to market and sell its products. This study uses the description of PESTLE analysis, Porter 5 Forces, and SWOT Matrix because it experiences significant challenges from competitors, regulations, the economy, internal companies, and changes in consumer behavior. Based on the PESTLE, Porter 5 Forces, and SWOT Matrix analysis, Sido appears to have strength in market growth and has unique products and competencies to survive in competition, gain profits and continue improving efficiency and product innovation. The company needs to improve: the younger generation does not use herbal products for health.</p>

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Analisis Strategi Pengembangan Bisnis Melalui Matriks SWOT pada Startup MakananHalal.id

Cited by 5 publications

References 0 publications

Young Entrepreneurs Perspectives on Success in Managing a Startup Business

Young Entrepreneurs Perspectives on Success in Managing a Startup Business

Analisis SWOT Dalam Menentukan Strategi Pemasaran Pada Fashion Brand

The Competitive Advantage of Sido Muncul: Using Pestle, Porter’s Five Forces, and Swot Matrix Analysis

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