Search citation statements
Paper Sections
Citation Types
Year Published
Publication Types
Relationship
Authors
Journals
Revolusi digital telah mengubah secara fundamental cara kita hidup, bekerja, dan berinteraksi. Media sosial telah menjadi suatu kebutuhan masyarakat dalam berinteraksi. Hal ini mendorong para pelaku usaha coffee shop menggunakan media sosial sebagai media promosi. Salah satunya adalah Kopi Loka yang belum mengoptimalkan media sosial instagram untuk memperkenalkan produknya. Tujuan yang ingin dicapai dalam penelitian ini merancang katalog produk digital Instagram sebagai media promosi Kopi Loka. Metode yang digunakan dalam penelitian ini ialah metode deskriptif kualitatif untuk mendeskripsikan tentang strategi promosi melalui media sosial yaitu instagram dalam bentuk katalog produk digital di Kopi Loka. Hasil penelitian menunjukkan bahwa pemanfaatan katalog produk digital melalui instagram sebagai media promosi mampu meningkatkan daya tarik pengunjung yang datang ke Kopi Loka.
Revolusi digital telah mengubah secara fundamental cara kita hidup, bekerja, dan berinteraksi. Media sosial telah menjadi suatu kebutuhan masyarakat dalam berinteraksi. Hal ini mendorong para pelaku usaha coffee shop menggunakan media sosial sebagai media promosi. Salah satunya adalah Kopi Loka yang belum mengoptimalkan media sosial instagram untuk memperkenalkan produknya. Tujuan yang ingin dicapai dalam penelitian ini merancang katalog produk digital Instagram sebagai media promosi Kopi Loka. Metode yang digunakan dalam penelitian ini ialah metode deskriptif kualitatif untuk mendeskripsikan tentang strategi promosi melalui media sosial yaitu instagram dalam bentuk katalog produk digital di Kopi Loka. Hasil penelitian menunjukkan bahwa pemanfaatan katalog produk digital melalui instagram sebagai media promosi mampu meningkatkan daya tarik pengunjung yang datang ke Kopi Loka.
In today's globalised business environment, Ukrainian agribusinesses, particularly those in the berry sector, face a dynamic and competitive international market. To succeed in this environment, these companies need to develop effective digital marketing strategies that resonate with a global audience. This research focuses on the intricacies and imperatives of forming a robust digital marketing strategy for Ukrainian agri-berry companies operating in international markets. The study begins by delving into the specifics of the berry sector, highlighting its unique characteristics, challenges and potential. It highlights the importance of berries in a global context, emphasising their role as health-conscious consumers seek nutritious and sustainable options. Next, the research explores the digital landscape, highlighting the central role of digital platforms, social media and e-commerce in modern marketing. It highlights the power of data analytics and artificial intelligence in understanding consumer behaviour and tailoring marketing efforts. One of the key findings is the need to understand the cultural nuances and preferences of international target markets. It presents case studies of successful digital marketing campaigns by Ukrainian agricultural berry companies in different global regions. The purpose of this article is to comprehensively examine the formation of digital marketing strategies for Ukrainian agribusinesses specialising in berries as they navigate the complex landscape of international markets. It aims to shed light on the unique challenges and opportunities faced by these companies, highlighting the importance of digital marketing in reaching global consumers. Through in-depth research, case studies and analysis, this article aims to provide valuable insights and practical guidance for Ukrainian agri-berry companies, enabling them to develop effective and tailored digital marketing strategies that will enhance their competitiveness and success on the international stage. Methodology. The methodology used in this article involves a multifaceted approach designed to comprehensively examine the formation of digital marketing strategies for Ukrainian agri-berry companies operating in international markets. Extensive research was conducted to review the existing literature on digital marketing strategies, international market entry and the agricultural sector in Ukraine. Comparative analysis was carried out to identify patterns, trends and best practices in the digital marketing strategies of Ukrainian agrarian berry companies compared to their international competitors. Several case studies were conducted to analyse real-life examples of Ukrainian agrarian berry companies that have ventured into international markets. These case studies provided valuable insights into the challenges and successes of different digital marketing strategies. Results. The survey conducted as part of this study sheds light on the current landscape of digital marketing strategies among Ukrainian agricultural berry companies in the context of international markets. A significant percentage of companies surveyed showed a significant gap in their digital presence compared to international competitors. Many Ukrainian agri-berry companies have yet to fully exploit the potential of digital marketing. This limited use represents a missed opportunity to optimise marketing efforts. An interesting trend has emerged in terms of social media platforms. While most companies use Facebook for marketing, there is a growing interest in diversifying to platforms such as Instagram and LinkedIn in line with international marketing trends. Respondents often cited challenges associated with internationalisation, such as adapting marketing content for different markets, navigating diverse regulations and overcoming language barriers. Despite the challenges, a significant number of companies reported a positive return on investment (ROI) from their digital marketing efforts. This shows that with the right strategies, international markets can be very lucrative. There is room for improvement: а recurring theme in respondents' responses was the recognition that there is significant room for improvement in their digital marketing strategies. Many respondents expressed their intention to invest more in digital marketing and seek professional advice. Thus, the survey results highlight both the opportunities and challenges faced by Ukrainian agricultural berry companies in their efforts to develop effective digital marketing strategies for international markets. These findings will form the basis for the practical recommendations outlined in this study. Practical implications. The practical implications of this research highlight the need for Ukrainian agri-berry companies to prioritise digital marketing strategies for international expansion. By improving their digital presence, leveraging data analytics and diversifying across relevant platforms, these companies can overcome challenges and capitalise on the significant opportunities presented by international markets. Ukrainian agri-berry companies can use the findings to revise their digital marketing strategies, focusing on data-driven approaches and diversified platforms. By addressing the challenges of internationalisation and investing wisely, these companies can increase their global market presence and profitability. Value/originality. The value and originality of this article lies in a comprehensive study of the formation of digital marketing strategies for Ukrainian agricultural berry companies in international markets. This topic is extremely relevant in today's globalised business environment, where digital marketing plays a key role in a company's success. First, this article contributes to the existing body of knowledge by specifically addressing the unique challenges faced by Ukrainian agricultural berry companies.
The study examines the complex process of strategy development for Ukrainian companies entering international markets. In the context of globalisation, Ukrainian businesses are increasingly looking for opportunities beyond their borders. This requires a thoughtful approach to overcoming challenges and taking advantage of opportunities in foreign markets. The article outlines the key features of such a strategy, including market research, cultural sensitivity, legal compliance and brand localisation. The importance of quality, innovation and effective risk management is emphasised. Communication, both linguistic and cultural, is identified as a critical factor in connecting with global audiences. It also explores the importance of adaptive marketing, local partnerships, sustainability and continuous learning. The paper highlights the need for financial planning, global talent acquisition and fostering government relations. Ukrainian companies navigating international markets must combine these characteristics to create robust strategies. Success in global expansion depends on the ability to adapt, appeal to diverse audiences, and create value while maintaining the highest standards of quality and ethics. The purpose of this article is to explore and analyse the features that play a key role in shaping the image of Ukrainian companies operating in international markets. By delving into these features, the article aims to provide valuable information and recommendations to Ukrainian companies seeking to build a strong and positive image in the international arena. By comprehensively examining the various elements that contribute to image formation, including cultural adaptation, market positioning, branding and corporate social responsibility, this article seeks to offer a holistic understanding of the complexities involved in international business. In addition, the paper seeks to emphasise the importance of aligning corporate values and practices with the expectations and perceptions of international stakeholders. Ultimately, the aim of this article is to shed light on the challenges and opportunities faced by Ukrainian companies when entering global markets, and to offer practical recommendations for improving their image and competitiveness in the international arena. Methodology. The methodology used in this article provides for a multidimensional approach to a comprehensive study of the peculiarities of the formation of strategies of Ukrainian companies in international markets. The study relies on qualitative and quantitative methods to provide a comprehensive analysis. Here is an overview of the research methodology: the study begins with a broad review of the existing literature on international business, corporate image, and the specific challenges and opportunities faced by Ukrainian companies in global markets. This step helps to establish a theoretical framework for the study. To collect primary data, surveys and questionnaires are distributed to key stakeholders, including Ukrainian companies engaged in international business, customers, investors and industry experts. A comparative analysis will be conducted to contrast the image building practices of Ukrainian companies with those of international counterparts in similar industries. This analysis helps to identify areas where Ukrainian companies can improve their strategies. Insights from international business and marketing experts will be sought to validate and enrich the research findings. Results. The results of this survey provide valuable insights into the image of Ukrainian companies in international markets. A significant percentage of respondents highlighted the challenges Ukrainian companies face in building a positive image abroad. These challenges include political instability, perceptions of corruption and a lack of awareness of Ukrainian brands. Despite these challenges, respondents have a positive perception of Ukrainian products and services. Ukrainian companies are recognised for their quality, particularly in the agricultural and IT sectors. The survey shows that strategic communications play a crucial role in shaping the image of Ukrainian companies. Respondents emphasised the importance of effective marketing, public relations and online presence in improving their global image. Ukrainian companies that used their unique cultural heritage and history as a selling point enjoyed a competitive advantage. This authenticity resonated positively with international consumers. Based on the survey results, it is recommended that Ukrainian companies invest in strategic branding, undertake cultural sensitivity training for international markets, and cooperate with government initiatives to improve their global image. Practical implications. The practical implications of the study for the strategy formation of Ukrainian companies in international markets are manifold. Based on the findings, several actionable insights can be derived for strategic branding. Ukrainian companies should invest in strategic branding that is tailored to their target international markets. This includes developing clear brand messages, visual identity and positioning that resonate with the cultural values and preferences of the respective markets. Training programmes on cultural sensitivity and cross-cultural communication should be implemented within Ukrainian companies. This will enable employees to interact effectively with international clients and partners, fostering better relationships and a positive image. Ukrainian businesses should actively cooperate with government initiatives and trade organisations involved in promoting Ukrainian products and services abroad. This could include participation in trade missions, exhibitions and diplomatic efforts to enhance Ukraine's reputation on the global stage. Ongoing feedback from international clients is invaluable. Ukrainian companies should actively seek and respond to customer feedback in order to adapt their products, services and image to market preferences. Exploring partnerships with international companies can build credibility and trust. Working with well-established global brands can help Ukrainian businesses gain recognition and access to new markets. Value/originality. The value and originality of the topic lies in its relevance and contribution to the global business and academic communities. There is a relatively limited body of research focusing specifically on the image formation of Ukrainian firms in international markets. This topic brings a fresh perspective to the field of international business studies. There is a growing interest in Ukraine. The country is increasingly attracting international attention due to its strategic location, emerging markets and huge potential. Understanding how Ukrainian firms manage their international strategy is essential in this context.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.