Analisis Sikap Konsumen Terhadap Keputusan Pembelian Produk Sepeda Motor Honda Merek Vario Pada Pd. Daya Motor Sungai Bahar Muaro Jambi

Abstract

The purpose of the research is to find out and analyze the attitude of consumers towards products of honda motor vehicles branded vario on PD. Motor Power Muaro Jambi. The number of samples that will be taken is as much as 100 people respondents. Sample withdrawal technique is done in a non probability of simple random sampling. Analysis tools are used multiple linear regression. Research results from theTest F F values obtained to calculate probability with 41.855 of 0.000. Because F count 42.193 > F 2.47 and the probability Table is much smaller than 0.05 regression models then can be used to predict future purchasing decisions (the dependent variable) or it can be said that all independent variables namely Utilitarian Function, the expression value, maintain the ego and knowledge together effect on the dependentvariable consumer purchasing decisions against the Honda brand Vario. The coefficient of determination (R2) above shows the magnitude of the adjusted R2 is 0.640, this means that 64% of the variations in purchase decisions can be explained by the variation of 4 independent variables. The t-test analysis results above is a value t calculate on variable Utilitarian (X 1). variable expression of the value (X 2) Defending the Ego (X 3), variable knowledge (X 4) significance level of 0.000 significance probability α = < 0.05, then Ho denied and Ha is received. This means the variables x 1, x 2,x 3, X 4 positive and significant effect against the decisionKey word: attitude, consumer, purchase

The Influence of Influencers on Consumer Purchase Intention on the Instagram Social Media Platform

“…In marketing activities, attitudes are used to measure advertising effectiveness (Tarmizi, 2017). Attitude itself can reflect likes, dislikes and suitability for an object (Kusumarini et al, 2022).…”

Sikap konsumen terhadap produk kerupuk Dangke Melona dan tanpa merek di Kecamatan Cendana, Enrekang

“…Sikap konsumen mempunyai peranan penting didalam membentuk perilaku konsumen. Perusahan akan dapat mengetahui kebutuhan dan perilaku konsumen dengan mengetahui sikap konsumen (Tarmizi, 2017). Sikap konsumen sangat berperan dalam membantu perusahaan/industri untuk mengetahui hal-hal yang diinginkan oleh konsumennya.…”

Pengaruh Sikap Konsumen Dan Persepsi Konsumen Terhadap Keputusan Pembelian Pada Mini Market Mawar Balimbingan

“…Sumber: hasil pengolahan data 2019Berdasarkan tabel 5 di atas diperoleh nilai thitung pada variabel X1(sikap konsumen) sebesar 5,248 > ttabel dengan df = n-k-1 (165-2-1=162) sebesar 1,974 atau taraf signifikan 0,000 < α 0,05, maka H0 ditolak, artinya sikap konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian pada Mini Market Mawar Balimbingan. Hasil ini sejalan dengan penelitian yang dilakukan oleh (Tarmizi, 2017), (Abdullah, Yulianto and Mawardi, 2017), (Sulistiowati and Heryenzus, 2018), (Aryadhe, Suryani and Sudiksa, 2018) Kemudian nilai hitung thitung pada variabel X2 (persepsi konsumen) sebesar 3,176 > dari ttabel dengan df = n-k-1, (165-2-1=162) sebesar 1,974 atau taraf signifikan 0,002 < 0,05, maka H0 ditolak artinya persepsi konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian pada Mini Market Mawar Balimbingan. Hasi ini sejalan dengan penelitian (Wahyuningtyas and Widiastuti, 2017), (Wariki, Mananeke and Tawas, 2015), (Reppi, Tumbel and Jorie, 2015) (Maulana, Nawangsih and Sulistyan, 2019).…”