Analisis Sentimen Media Sosial: Penerapan E-Katalog dalam Pengadaan Barang dan Jasa di Indonesia

Mustari, Nuryanti; Suardi, Wahdania; Syukri, None Ulfiah

doi:10.55678/prj.v10i3.702

Cited by 4 publications

(2 citation statements)

References 7 publications

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“…The results of observations made in this study based on an interview with Pak Mus, one of the farmers who worked as a coffee farmer for 6 years, said that "social media analysis really allows us to understand customer preferences, behavior, and sentiment better". This research has similarities with [16] and [17] showing the application of sentiment analysis on social media platforms, such as Facebook and Twitter, which shows the potential of social media in capturing and analyzing user sentiment. Mr. Mus also said that sometimes by tracking customers' online activities such as interactions with customers via whatsapp to find out their satisfaction and desires.…”

Section: Overview Of Marketing Techniques Using Social Media Analytic...mentioning

confidence: 59%

Social Media Analysis: Utilizing Information Technology for Market Intelligence and Branding of Toraja Coffe Products

Setiawan

2024

jidt

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This research discusses the utilization of social media analytics (AMS) to strengthen brand image and gather market information, specifically in the context of Toraja Coffee products. The aim is to understand consumer needs, improve brand image, and support coffee MSMEs in the Salubarani area, Tana Toraja, South Sulawesi. Through this AMS, it is expected that coffee MSMEs can improve their market knowledge, brand image, and contribution to the local economy. This research was conducted in Salubarani Village, located in Gandangbatu Sillanan District, Tana Toraja Regency, South Sulawesi. This research relies on two types of data, namely primary data and secondary data. The use of purposive sampling technique helped in the selection of informants who met the predetermined criteria. The data collection methods applied in this research include observation, interview, and documentation. The results confirmed that social media analysis is crucial in designing marketing strategies and improving the brand image of Toraja coffee. By understanding consumer preferences through social media platforms, companies can evaluate campaign effectiveness, identify market opportunities, and strengthen brand image. Findings also show that social media plays a crucial role in influencing purchasing decisions and strengthening customer loyalty. In the context of Toraja coffee, social media analytics is a critical success factor in marketing and brandingThe use of Social Media Analytics (AMS) provides great benefits for companies in gaining market intelligence and strengthening brand image. AMS enables customization of marketing strategies, competitor mapping, and identification of hidden opportunities. However, effective use requires a robust IT infrastructure and a well-trained team. Privacy and security challenges must also be addressed. In the context of Kopi Toraja, AMS can help MSMEs strengthen brand image

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Section: Overview Of Marketing Techniques Using Social Media Analytic...mentioning

confidence: 59%

Social Media Analysis: Utilizing Information Technology for Market Intelligence and Branding of Toraja Coffe Products

Setiawan

2024

jidt

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“…Data ini dapat diakses oleh pemerintah secara online. Hal ini dapat mempermudah pemerintah dalam mengawasi pelaksanaan pengadaan barang dan jasa secara lebih efektif (Mustari, et al, 2022). Pemantauan dan pengawasan yang lebih efektif dapat membantu pemerintah untuk mendeteksi dan mencegah terjadinya fraud pengadaan barang dan jasa.…”

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E-KATALOG: Langkah Strategis Pemerintah dalam Memerangi Fraud Pengadaan Barang dan Jasa

Ariza

2024

jmeb

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This research aims to investigate the effectiveness of e-catalogs as a strategic government initiative in combating fraud in the procurement of goods and services. E-catalogs represent an innovation in the procurement process expected to enhance transparency, speed, and reliability in the selection of suppliers by the government. The research employs a juridical normative approach, detailing references from books, regulations, and relevant literature. The findings of the research indicate that the use of e-catalogs has had a positive impact on clarity, process acceleration, and ease in selecting suppliers. However, the study also identifies potential security loopholes that need attention to enhance resilience against fraud within the system. While e-catalogs enable open access to prices, the research highlights the need for additional strategies to address the potential for high price negotiations. The implications of these findings can serve as a foundation for the government to continually develop and improve the security of e-catalogs as an effective tool in maintaining integrity and transparency in the procurement of goods and services.

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Analisa Jaringan dan Pola Penyedia Layanan Judi Online di Twitter menggunakan Social Network Analysis

Santosa,

Fatimah,

Kusumaningtyas

et al. 2023

Angkasa

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Analisis Sentimen Media Sosial: Penerapan E-Katalog dalam Pengadaan Barang dan Jasa di Indonesia

Cited by 4 publications

References 7 publications

Social Media Analysis: Utilizing Information Technology for Market Intelligence and Branding of Toraja Coffe Products

Social Media Analysis: Utilizing Information Technology for Market Intelligence and Branding of Toraja Coffe Products

E-KATALOG: Langkah Strategis Pemerintah dalam Memerangi Fraud Pengadaan Barang dan Jasa

Analisa Jaringan dan Pola Penyedia Layanan Judi Online di Twitter menggunakan Social Network Analysis

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