Analisis Semiotika Roland Barthes Pada Iklan Pocari Sweat Versi Ramadhan 1442 H

Hakim, Lukman; Monalisa, Oktavia

doi:10.30762/mediakita.v6i2.451

Cited by 5 publications

(6 citation statements)

References 10 publications

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“…Qualitative research aims to explain phenomena based on data that is explained in detail (Triandika, 2022). Semiotics means analyzing the signs of a study or phenomenon because semiotics studies the meaning of signs (Hakim & Monalisa, 2022). The data analysis used the semiotic analysis model of Charles Sanders Pierce.…”

Section: Methodsmentioning

confidence: 99%

Spiritual Transformation of the Main Character in the Tarung Sarung Movie

Aisyah,

Agung Prasongko,

Arif Roziqin

2024

Mediakita

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One of the current phenomenal issues being widely discussed by the public is the disbelief in the existence of God (atheism). The issue of atheism is addressed in the film "Tarung Sarung." The purpose of this research is to understand the reasons behind Deni Ruso, an atheist, becoming a devout follower of Islam, as well as the process of Deni Ruso's spiritual transformation. This research adopts a qualitative research approach and utilizes semiotic analysis as the method. The results of this study indicate that the underlying causes for the main character's transformation from being an atheist to a devout follower of Islam are as follows: firstly, friendship. Through friendship, emotional support and inspiration can be provided. When someone has friends who are involved in spiritual practices, it can serve as a motivator for embarking on a spiritual journey independently. Secondly, the environment that facilitates access to places of worship and meditation practices can influence individuals to actively engage in spiritual exercises. Thirdly, the experience of deep love can open one's heart and mind to a deeper spiritual dimension. Furthermore, the process of spiritual transformation experienced by the main character involves self-awareness that God plays a significant role in life, as well as believing in religion as a guide for behavior and regulating all aspects to attain tranquility in both worldly life and the hereafter.

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Section: Methodsmentioning

confidence: 99%

Spiritual Transformation of the Main Character in the Tarung Sarung Movie

Aisyah,

Agung Prasongko,

Arif Roziqin

2024

Mediakita

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“…Sebagai salah satu produk penjualan, Pocari Sweat tidak luput dari sebuah promosi untuk memperkenalkan dan meningkatkan daya jual produk mereka. Sehingga Pocari Sweat menggunakan media YouTube untuk meningkatkan penjualan mereka (Lukman Hakim & Oktavia Monalisa, 2022).…”

Section: Pendahuluanunclassified

“…Saat tubuh terasa lelah dan haus setelah beraktivitas seharian atau setelah berolahraga, tentu bagi sebagian masyarakat meneguk minuman segar dan mampu memulihkan kondisi tubuh adalah solusi yang tepat. Hal ini dapat menciptakan harapan anak remaja SMA bahwa minuman ini mampu membuat seseorang kembali aktif dengan segera setelah mengonsumsinya, tanpa memperhitungkan faktor-faktor lain yang memengaruhi energi dan kesehatan tubuhnya (Lukman Hakim & Oktavia Monalisa, 2022).…”

Section: Hasil Dan Pembahasanunclassified

Representasi Tubuh Remaja Ideal dalam Iklan Pocari Sweat “Kembali Aktif, GO!”

Trimas,

Rahmawati

2024

JAS

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Penelitian ini bertujuan untuk memaparkan mengenai representasi tubuh ideal laki-laki dan perempuan yang terdapat pada iklan Pocari Sweat “Kembali Aktif, GO!”. Penelitian ini menggunakan metode deskriptif kualitatif dengan menggunakan metode semiotika. Hasil dari penelitian ini yaitu iklan Pocari Sweat "Kembali Aktif, GO!" menampilkan representasi tubuh ideal remaja, dengan menyoroti atribut fisik yang dianggap menggambarkan kecantikan dan kebugaran. Melalui denotasi dan konotasi gambar, iklan menampilkan remaja Sekolah Menengah Atas dengan tubuh proporsional, kulit bersih, dan energi yang tinggi setelah mengonsumsi Pocari Sweat. Hal ini menciptakan mitos bahwa citra bahwa memiliki tubuh ideal adalah kunci untuk mendapatkan popularitas, daya tarik sosial, dan citra diri yang positif di kalangan remaja Sekolah Menengah Atas.

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“…Therefore, the average company spends hundreds of millions or even billions of rupiah per year to advertise its products. (Lukman Hakim &;Oktavia Monalisa, 2022).…”

Section: Introductionmentioning

confidence: 99%

The Effect of Fear of Missing Out, Celebrity Endorsements and Advertisements on Impulsive Buying, Case Study: Brand Skintific on The Tiktok Application

Shofaranti,

Putri,

Maulana

2024

IJSSR

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This study aims to examine the effect of fear of missing out, celebrity endorsements and advertising on impulsive buying. This study involved 150 respondents domiciled in Ciayumajakuning, selected through a purposive sampling procedure. The analysis method used is a quantitative method. The population of this study is the ciayumajakuning community who have purchased skintific brands on the TikTok application. The results showed that Fear of missing out had a significant positive effect on impulsive buying. Then celebrity endorsements have a positive and significant effect on impulsive buying. In addition, advertising has also proven a relationship between fear of missing out and celebrity endorsements with impulsive buying. This research provides a deeper understanding of the factors that influence impulsive buying in skintific brands on official TikTok. Thus, this study makes an important contribution in understanding the relationship between fear of missing out, celebrity endorsement, advertising and impulsive buying in the context of skintific brands.

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Analisis Semiotika Roland Barthes Pada Iklan Pocari Sweat Versi Ramadhan 1442 H

Cited by 5 publications

References 10 publications

Spiritual Transformation of the Main Character in the Tarung Sarung Movie

Spiritual Transformation of the Main Character in the Tarung Sarung Movie

Representasi Tubuh Remaja Ideal dalam Iklan Pocari Sweat “Kembali Aktif, GO!”

The Effect of Fear of Missing Out, Celebrity Endorsements and Advertisements on Impulsive Buying, Case Study: Brand Skintific on The Tiktok Application

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