Abstract:Market segmentation is an important strategy in developing marketing programs in this case the marketing of viefresh refrigerator freshener products because it can help marketers to define consumers' needs and desires appropriately. The purpose of this study was to find out how market segmentation in the area around the Muhammadiyah university campus in Surabaya in the use of viefresh products. The research design used was descriptive. The total population is 40 consumers who came to the viefresh product lauch… Show more
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