Analisis Potensi Virtual reality sebagai Strategi Pemasaran Pariwisata Kota Pagar Alam

Abstract

The purpose of this study is to describe virtual reality as a tourism marketing strategy, analyze in-depth to understand the concept of virtual reality, its role, and potential that can be used as a tourism marketing strategy to increase tourist visits to Pagar Alam City. This paper systematically integrates relevant research in existing fields, builds a research framework, and conducts a situa-tional analysis of virtual reality technology as a tourism promotion strategy through SWOT analy-sis. Based on the SWOT analysis, we tried to connect the potential of virtual reality with market-ing theory, to find the advantages of using virtual reality as a tourism marketing strategy to in-crease the attractiveness of tourist visits in the city of Pagar Alam in particular. The city of Pagar Alam as a tourist destination with 24 natural attractions and 27 cultural attractions, has good strengths and opportunities to take advantage of VR-based tourism strategies, these various tour-ist objects can be visualized well and in detail through a virtual environment so that they can in-fluence the desire of tourists to visit Pagar Alam city. Although the opportunities offered by VR in the tourism sector, especially in the city of Pagar Alam, are quite significant, there are still many challenges and problems that must be solved. One of them is about infrastructure readiness and awareness of tourism industry players in utilizing VR technology. This research was only con-ducted based on literature review publications collected in recent years and analyzed tourism in the city of Pagar Alam from the aspect of using digital information technology, promotional strategies, and government policies.

Bibliometric Analysis: Augmented Reality in Science Education Research Trends

“…In Figure 2, the number of publications shows a periodic increase, and an increase is anticipated in 2023. This result aligns with research on other topics indicating an annual increase in the number of publications, such as the Potential of Virtual Reality as a Tourism Marketing Strategy (Prambayun et al, 2022), Digital Media Empowering 21st Century Critical Thinking in Science Learning (Jannah & Atmojo, 2022), and Industry 4.0 Revolution in the Education Sector (Dito & Pujiastuti, 2021).…”

Aplikasi Virtual Reality 3 Dimensi Sebagai Media Promosi Waterboom XYZ

“…Analisis dilakukan untuk mengetahui komponen apa saja pada sistem yang sedang berjalan, dapat berupa hardware, software, jaringan dan pemakai sistem sebagai level pengguna akhir sistem [8], [9]. Waterboom XYZ sudah memiliki beberapa media promosi berupa reklame, dan siaran iklan radio, Google Street dan Instagram.…”

Pengenalan Augmented Reality Di SMK Al-Bukhary Labuhan Batu Sebagai Media Untuk Mempromosikan Industri Pariwisata

“…Beberapa hal yang dilakukan seperti mempromosikan melalui surat kabar, tv, youtube, website, augmented reality dan masih banyak lagi. Diantara media promosi yang digunakan, augmented reality menjadi salah satu media promosi yang sedang trend, dan lebih mudah untuk 61) menyampaikan informasi secara keseluruhan (Kalatiku et al, 2023;Prambayun et al, 2022;Robianto et al, 2022). Augmented reality adalah penggabungan objek maya ke dalam dunia nyata (Aprilinda et al, 2020).…”