Analisis Perilaku Generasi Milenial Terhadap Produk Skincare the Originote
Adinda Azmi Dwi Putri,
Aisyah Firmathoina,
Muhammad Adib Sya’ban
et al.
Abstract:This research was carried out with the aim of finding the influence of e-commerce, trust and brand image on purchasing decisions. The research procedure involved the application of linear regression analysis, t test, f test, and calculation of determinant coefficients on a sample of 50 students at Muhammadiyah University of Riau. Data collection was carried out using a questionnaire. The findings from the research show that there is a negative impact of e-commerce and trust on purchasing decisions and converse… Show more
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