Analisis Perbandingan Experiential Value antara Hong Tang dan Black Ball serta Hubungannya dengan Customer Satisfaction

Gunawan, Annetta

doi:10.21512/bbr.v5i2.1188

Cited by 1 publication

(1 citation statement)

References 10 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Tourists who have impressive experiences in a tourism destination tend to give a good assessment of the destination and will intend to revisit and provide recommendations to other parties to visit tourism destinations. Studies of the interrelationship between consumer experiential values and various other factors have been studied in various fields such as retail business [3], [4], museums [5], festivals and events [6], [7], restaurants [8], [9], [10], accommodation [11], [12], cruise ship tours [13], health tourism [14], culinary tourism [15]. However, interrelation amongst experiential value of tourist, destination image and intention to revisit to nature tourism destinations has not been widely studied by researchers.…”

Section: Introductionmentioning

confidence: 99%

Exploring Linkage Among Experiential Value, Image of Destination, and Intention to Revisit in Nature Tourism

Setiawan¹,

Shihab²,

Marwa³

et al. 2020

Proceedings of the 3rd Forum in Research, Science, and Technology (FIRST 2019)

View full text Add to dashboard Cite

Natural based tourism is one of the tourist activities offered by tourism destination managers and it is increasingly in demand by tourists. The study of tourist visits to natural tourism destinations is still limited. Exploration of experiential value, image of destination and intention to revisit natural tourism destinations is examined in this study. The samples in this study were 180 respondents with the purposive sampling technique used. The research sample was domestic tourists who had visited natural tourism destinations in Palembang during May 2019. Data collected through questionnaires to respondents and further processed using SPSS 23 and AMOS 22 to determine the minimum requirements and hypotheses testing. Results of analysis explain the value of experience has a significant and positive effect on the image of tourism destination. Experiential value of tourist has a significant and positive effect on the intention to revisit. However, the image of tourism destination has not a significant and positive effect on the intention to revisit. Therefore, results of the study can provide an understanding of visiting intentions and can be a basis for destination managers and related parties to pay attention to marketing natural tourism destinations.

show abstract