Analisis Peran Media Sosial Dalam Pembentukan Pengetahuan Politik Masyarakat

Abstract

Media sosial tidak hanya digunakan sebagai tempat berkomunikasi, tetapi juga sebagai tempat mencari informasi, berdisikusi dan membentuk jaringan. Apalagi setiap masyarakat memiliki caranya masing-masing dalam mengolah informasi yang ada di media sosial yang akan dijadikan sebagai pengetahuan politik. Tulisan ini bertujuan untuk menganalisis bagaimana media sosial menciptakan pengetahuan politik di masyarakat. Metode yang digunakan adalah deskriptif kualitatif untuk memahami secara mendalam fenomena dengan menjabarkan mengenai peran media sosial dalam memberikan pengetahuan politik. Data didapatkan melalui sumber-sumber kepustakaan seperti buku dan jurnal ilmiah. Hasil penelitian mendapati bahwa media sosial memiliki kekuatan dalam aspek involve atau terlibat dalam partisipasi politik, connect yaitu memiliki jaringan dalam partisipasi politik dan mobilize yaitu pemberian dukungan pada jalannya partisipasi politik. Akan tetapi penggunaan media sosial sebagai sumber informasi politik akan berbeda penerimaannya pada tiap individu. Terdapat 6 stratifikasi politik masyarakat dalam menggunakan media sosial sebagai sumber pengetahuan. Setiap level individu akan berbeda cara mereka menggunakan media sosial sosial sebagai sumber informasi.

Digital Village Television as Government Public Relations Media to Disseminate Information

“…This research employs a qualitative approach, which involves describing the process of understanding and exploring the meanings held by individuals or groups who are considered to possess specific values in an endeavor to elucidate a social problem (Neuman, 2014). The research design employed in this study is a Case Study, a method utilized to examine cases within the context of specific problems, aiming to address questions of 'How' and 'Why' (Yin, 2009). The design chosen for this research is that of a single holistic case study.…”

“…government, with particular focus on Diskominfo, which functions as the Government Public Relations Practitioner. In qualitative research, data is collected from six sources of evidence: documentation, archival records, interviews, direct observation, participant observation, and physical devices (Yin, 2009).…”

Effort of The Election Supervisory Agency (Bawaslu RI) in Preventing Vlack Campaign in the 2019 Election

“…This was due to two determining factors that hindered Bawaslu's effectiveness: the weakness of Bawaslu's participatory oversight strategy on social media and the power relations between Bawaslu, social media, and hoaxes. Ironically, in the midst of the current strategic role of social media in shaping public political knowledge due to its involvement, connectivity, and mobilization aspects that encourage political participation (Zempi et al, 2023) In essence, participatory oversight is created by Bawaslu as a collaborative platform between Bawaslu and the community to enhance preventive and monitoring functions. The goal is to encourage greater public involvement in overseeing the conduct of elections and to increase their awareness of the importance of preserving behaviors that can undermine the foundations of democracy, ultimately promoting quality and dignified elections.…”