Analisis Penjualan Online Perlengkapan Olahraga Usaha Mikro Pada Masa Pandemi Covid-19

Abstract

Sales is an important stage for an entrepreneur to make a profit during the COVID-19 pandemic. It also benefits from the opportunity where the demand for sports equipment is always in demand. But in reality, not always the goods sold sell well in the market. This is the concern of researchers about the concept of good sales and in accordance with the current policy of restricting community activities. Selling online is a profitable way to overcome restrictions on community activities in the field. This type of research is descriptive qualitative research with case study research methods. The stages carried out in this research are: (1) topic selection, and research cases, (2) literature study stage, (3) research problem formulation and research focus, (4) data collection stage, (5) data processing stage, ( 6) Data analysis stage, and (7) Conclusion. The results show that there is an increase in daily online sales of sports equipment every month in the first half of 2021. However, there are days without sales transactions.