ANALISIS PENDAPATAN USAHA TANAMAN HIAS  (Studi Kasus UD. Rahma Nurseri di Desa Bangunsari Kabupaten Muna)

Supiani, Supiani; Sinaini, La

doi:10.33603/jpa.v3i1.3634

Cited by 9 publications

(10 citation statements)

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“…The cost of external labor is generally more expensive than labor for other farming types; however, the opposite happens for Aglaonema farming. The characteristic of growing Aglaonema is comparable to the types of growing flower plants, such as Chrysanthemum farming (Selfiana, 2020) and other ornamental plants like Orchid Jasmin or Anthurium (Supiani and Sinaini, 2020). Family members are considered more tender in caring activities and flexible in working hours.…”

Section: Labormentioning

confidence: 99%

The impact of Covid-19 pandemic on Aglaonema farming income: a comparison between the height and the post trend

Haryanto,

Maulana,

Sukrianto

2023

Ornam. Hortic.

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The expansion of the COVID-19 pandemic from 2019 to 2021 has weakened the performance of critical industries in Indonesia. Aglaonema as one of the ornamental plants had a surge in demand as part of the farming industry until its height in 2020. Currently, the response to the demand for ornamental plants has declined considerably. This study discussed the revenue and income of Aglaonema farming during two periods, at height and the post of the COVID-19 pandemic, and analyzed the distribution of inputs data as information related to the allocation of production. The respondents comprised 32 active farmers from the Aglaonema community (ASA) in Depok City, who produced 10 varieties of premium Aglaonema, namely Super Pink, Suksom Jaipong, Khanza, Lotus Delight, Audrey, Tiara, Widuri, Adelia, Bidadari, and Pride of Sumatra. The data was collected from June to November 2022 using the recall method to tabulate data in 2020 (the year of the height of COVID-19 pandemic) and 2022 (the year of the post COVID-19 pandemic). The R/C ratio was used as a profit indicator by considering the implicit and explicit costs. The findings revealed that Aglaonema farming in Depok City was highly profitable at the height of the COVID-19 pandemic, evidenced by an R/C ratio of 7.50. The R/C ratio has changed in 2022 value to 1.79, indicating a decline in farming profitability. Suppose the farmers pay the implicit costs in the current situation, the farming becomes less profitable as shown by the return value which is just slightly above the break-even point.

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Section: Labormentioning

confidence: 99%

The impact of Covid-19 pandemic on Aglaonema farming income: a comparison between the height and the post trend

Haryanto,

Maulana,

Sukrianto

2023

Ornam. Hortic.

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“…Di samping itu juga mempunyai nilai ekonomis untuk keperluan hiasan di dalam dan di luar ruangan. Karena mengandung arti ekonomi, tanaman hias pun dapat diusahakan menjadi suatu bisnis yang menjanjikan keuntungan besar karena keindahannya saat ini seolah-olah sudah menjadi daya tarik tersendiri bagi penggemarnya atau sekedar menjadikannya sebagai pelengkap keindahan di setiap sudut halaman rumah (Supiani & Sinaini, 2020).…”

Section: Pendahuluanunclassified

Training on e-commerce marketing of ornamental plants for the women farmers group in Petiga Village, Tabanan Regency

Widhiarini,

Ekasani,

Mahendra

et al. 2023

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One of the centers for ornamental plants in Bali is located in Petiga Village. However, the marketing of ornamental plants in Petiga Village has not yet embraced digital methods, limiting its reach primarily to the local market. The objective of this community service project is to introduce and train groups of women farmers in utilizing e-commerce to expand the marketing of ornamental plants. This community service activity comprises three main stages: preparation, implementation, and evaluation. The results obtained reveal that the women farmers' group has gained knowledge about marketing ornamental plants through e-commerce. Based on this, it can be concluded that the socialization and training on marketing ornamental plants through e-commerce have provided farmer groups with a better understanding of using digital media. As a next step, farmers still require additional skills in using social media platforms as digital marketing tools, such as Facebook, Instagram, TikTok, and others.

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“…08 sesuai dengan 5 prioritas permasalahan yaitu: melukis di media pot plastik, membuat gantungan pot, branding, dan media sosial. Kegiatan ini dilaksanakan dalam 5 (lima) tahapan metode pelaksanaan (1) sosialisasi kegiatan kepada warga (2) workshop melukis dengan media pot plastik (3) whokshop tali temali yaitu pembuatan gantungan pot (4) whokshop tentang branding produk (5) whokshop tentang digital marketing dengan mengoptimalkan sosial media. Dengan adanya kegiatan pelatihan dan pendampingan Institut Informatika dan Bisnis Darmajaya 10 kepada warga RT.…”

Section: Lingkungan Rt 08 Hampir Setiap Rumah Memiliki Tanaman Hias Y...unclassified

PKM Strategi Digital Marketing Dalam Pemberdayaan Masyarakat Untuk Menumbuhkembangkan Usaha Ekonomi Kreatif Di Rt. 08 Rw. X, Kel. Kembangarum, Kota Semarang

Budirahardjo,

Wibowo,

Nada

et al. 2023

jppm

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Di lingkungan RT. 08 hampir setiap rumah memiliki tanaman hias yang beraneka ragam. Merebaknya demam tanaman ini menjadi indikator status sosial warga, karena untuk memilikinya warga harus memiliki modal untul membelinya. Di era yang serba online peluang pemasaran menggunakan teknologi digital sangatlah menguntungkan, selain penjual tidak harus mempunyai toko, penjual juga tidak harus kemana-mana untuk menjualnya. Tujuan kegiatan ini (1) Menyelenggaraan pembinaan dan pelatihan bagi masyarakat marginal untuk menghasilkan produk komersial berbasis teknologi tepat guna dan sumber daya lokal serta kesempatan mendapatkan akses pendanaan bagi Usaha Mikro Kecil Menengah (UMKM), (2) Peningkatan jumlah penerapan IPTEKS untuk masyarakat. Tim PKM ini akan menyelenggaraan pembinaan dan pelatihan dan penerapan IPTEKS bagi warga RT. 08 sesuai dengan 5 prioritas permasalahan yaitu: melukis di media pot plastik, membuat gantungan pot, branding, dan media sosial. Kegiatan ini dilaksanakan dalam 5 (lima) tahapan metode pelaksanaan (1) sosialisasi kegiatan kepada warga (2) workshop melukis dengan media pot plastik (3) whokshop tali temali yaitu pembuatan gantungan pot (4) whokshop tentang branding produk (5) whokshop tentang digital marketing dengan mengoptimalkan sosial media. Dengan adanya kegiatan pelatihan dan pendampingan kepada warga RT. 08 RW. 10 Kel. Kembangarum, Kec. Semarang Barat memberikan peningkatan pengetahuan belajar tali temali dengan membuat gantungan pot, belajar melukis dengan media pot plastik dan menjadi melek teknologi terkait untuk pemasaran secara digital dengan mengoptimalkan penggunaan sosial media.

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ANALISIS PENDAPATAN USAHA TANAMAN HIAS (Studi Kasus UD. Rahma Nurseri di Desa Bangunsari Kabupaten Muna)

Cited by 9 publications

References 0 publications

The impact of Covid-19 pandemic on Aglaonema farming income: a comparison between the height and the post trend

The impact of Covid-19 pandemic on Aglaonema farming income: a comparison between the height and the post trend

Training on e-commerce marketing of ornamental plants for the women farmers group in Petiga Village, Tabanan Regency

PKM Strategi Digital Marketing Dalam Pemberdayaan Masyarakat Untuk Menumbuhkembangkan Usaha Ekonomi Kreatif Di Rt. 08 Rw. X, Kel. Kembangarum, Kota Semarang

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