Abstract:This study aims to determine the general description of Gayo Arabica coffee marketing channels from farmers to consumers and to analyze the marketing efficiency of Gayo Arabica coffee in Aceh Tengah Regency. Respondents in this study were Gayo Arabica coffee farmers with a total of 40 farmers and 5 traders. Data analysis in this study uses marketing channel analysis by identifying marketing institutions involved in product distribution from the producer or farmer level to consumers and to determine the perform… Show more
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