Analisis Kualitas Pelayanan Dan Kepercayaan Terhadap Minat Beli Di Febi One Mart

Fatikah, Diana; Putri Setiani, Indah; Sukmawati, Maylany; Fahmi, Nur; Kusuma Astuti, Nurul

doi:10.22515/academica.v6i1.5706

Cited by 1 publication

(2 citation statements)

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“…Trust is a willingness to sensitize himself to the actions taken by a trusted party based on belief (supartono, 2021). consumer trust in internet shopping is how consumers are willing to expose themselves to the possibility of experiencing losses that may be experienced during the online transaction process, based on the expectation that ecommerce promises transactions that will satisfy consumers and is able to deliver the goods or services they sell (Fatikah et al, 2022).…”

Section: Theoretical Background Trustmentioning

confidence: 99%

“…Batam City is also a market share for online markets, with the existence of online markets, of course, being able to attract consumers to shop without having to invest more time to find the desired product at the shopping place available in Batam City. Every online market certainly has website visit traffic in a certain period of time so that the marketplace knows the number of visitors who ultimately become a consumer who has an interest in buying (Nitta & Wardhani, 2022), (supartono, 2021), (Fatikah et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

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The Effect of Trust, Perception of Risk and Security on Consumer Purchase Interest in Lazada (Empirical Study on Students of the Faculty of Economics and Business, Ibn Sina University)

M. Arpah,

Maizar,

Septa Diana Nabella

2023

IJAMESC

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This study supposed to determine the effect of trust, risk perception and security on consumer buying interest at Lazada. The type of research in this study is causality research, namely research that is structured to examine the possibility of a causal relationship between variables with a survey method. The population in this study were active students at the Faculty of Economics and Business, Ibn Sina University, totaling 1,679 people. The sample criteria used in this study were at least one purchase at Lazada. The sampling technique used in this study was simple random sampling with a sample size of 95 respondents. The instruments used in this study are observation guidelines, interview guidelines and questionnaire guidelines. Research instruments are supported by primary data and secondary data. The data analysis technique used uses Validity Test and Reliability Test then clasic assumption test, multiple regression test and hypothesis testing including t test f test and determination test. The results of this study are partially the Trust variable has a positive and significant effect on Lazada consumer buying interest, where the t count of trust is 8.346> 1.986 t table and the sig value is 0.000 <0.05. Risk perception variables have a positive and significant effect on consumer buying interest in Lazada, where the t count for risk perception is 3.675> 1.986 t table and sig value is 0.003 <0.05. Security variables have a positive and significant effect on Lazada consumer buying interest, where the t count for security is 2.466> 1.986 t table and sig value is 0.001 <0.05. The results of the study simultaneously are trust, risk perception and security simultaneously have a positive and significant effect on consumer buying interest in Lazada with F count of 82.246> 2.70 F table and a significance of 0.000 <0.05.

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Section: Theoretical Background Trustmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%