2018
DOI: 10.14710/medstat.11.1.17-26
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Analisis Keputusan Nasabah Dalam Memilih Jenis Bank: Penerapan Model Regresi Logistik Biner (Studi Kasus Pada Bank Bri Cabang Balikpapan)

Abstract: This paper analyze factors that influence customer preference between conventional and sharia bank, and which factor is the most dominant. The study was conducted in Balikpapan city from May 2017 until August 2017. The sample is 25 customers of BRI Sharia and 31 customers of conventional BRI. Statistical analysis model used in this paper is Binary Logistics Regression. There are 8 predictor variables to be analyzed to know their effect to customer decision in choosing bank between sharia bank and conventional … Show more

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Cited by 4 publications
(7 citation statements)
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(6 reference statements)
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“…Model Regresi Logistik Biner merupakan model analisis dengan menggunakan variabel peubahnya merupakan bilangan biner dimana hanya ada 2 nilai keputusan yaitu ya/tidak, setuju/tidak setuju, baik/buruk, dll dengan dilambangkan bilangan biner yaitu 0 (nol) dan 1 (satu) [8].…”
Section: Metode Penelitianunclassified
“…Model Regresi Logistik Biner merupakan model analisis dengan menggunakan variabel peubahnya merupakan bilangan biner dimana hanya ada 2 nilai keputusan yaitu ya/tidak, setuju/tidak setuju, baik/buruk, dll dengan dilambangkan bilangan biner yaitu 0 (nol) dan 1 (satu) [8].…”
Section: Metode Penelitianunclassified
“…Seperti diketahui bahwa produk jual beli valas ini sangat minim nasabahnya karena baru dibuka pada tahun 2015 (Riflanda 2018). Banyak penelitian yang menjelaskan faktorfaktor yang mempengaruhi keputusan nasabah diantaranya faktor budaya, sosial, pribadi, psikologis (Andespa 2017; Huda 2016; Maharani dan Masruroh 2019; Subagyo dan Wutsqo 2018; Sufitrayati dan Nailufar 2018; Wahyulkarima 2018), pengetahuan, promosi (Gampu, Kawet, dan Uhing 2015;Ghozi, Ramli, dan Setyani 2018;Nurlaeli 2017; Tajudin dan Mulazid 2017), pendapatan, pekerjaan (Amri, Qurratul'aini, dan Julianty 2018), karakteristik dan kualitas produk (Fitrian 2017;Rahayu 2019;Zainuddin, Hamja, dan Rustiana 2017) Variabel yang digunakan untuk mengukur keputusan menjadi nasabah jual beli valas ada tiga yakni variabel inovasi produk, lokasi, dan strategi promosi. Produk yakni barang apa yang bisa dipromosikan ke tempat jual beli guna memperoleh kepedulian, dibelanja, dimanfaatkan dan bisa membuat kepuasan pada pelanggan terhadap kebutuhan (Al Arif 2012).…”
Section: Pendahuluanunclassified
“…Logistic regression is part of the regression analysis used for analyze the dependent variable which is categorical and the independent variable is category, continuous, or a combination of the two. Binary logistic regression model was used to analyze the relationship between one response variable (dependent variable) and several independent variable, with the response variable in the form of dichotomous qualitative data that is worth 1 to denote the existence of a characteristic and a value of 0 to represent the absence of a characteristic (Ghozi et al, 2018).…”
Section: Binary Logistic Regression Analysismentioning
confidence: 99%
“…Individual parameter significance tests were performed using Wald Test with the hypothesis formulation as follows: H0: = 0 (the logit coefficient is not significant to the model) H1: ≠ 0 (significant logit coefficient on the model) i = 1,2, 3,… p (Ghozi et al, 2018) With test statistics:…”
Section: Significance Test Individuallymentioning
confidence: 99%
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