Analisis Jaringan Komunikasi pada Level Aktor dalam Jaringan Komite Pengusaha Alas Kaki Kota Mojokerto (Kompak)

Abstract

Mojokerto City has a creative industry that contains footwear since 1994 until now. This industry has been supported by the government with the establishment of an organization called Mojokerto City Footwear Employers Committee (KOMPAK). Through this service the craftsmen get information about what is needed, capital, and related to job training from local government.Based on the flow of information exchange, formed communications networks that form a special structure for the purpose of business development. This study aims to see the communication network formed from shoe footwear craftsmen who are incorporated in the organization in order to know the level of a healthy actor based on the level of centrality. To know the position of the perpetrator based on the level of centrality, the program needed UCINET 6 version 6.658. Through the UCINET program it can find out who is the most dominant and most profitable in its network. The results showed the communication network between craftsmen who centralized the existing meaning of the role of individuals as fellow craftsmen who are members of the KOMPAK organization. ABSTRAKKota Mojokerto memiliki industri kreatif yang berupa alas kaki sejak tahun 1994 sampai dengan sekarang. Industri ini sudah didukung oleh pemerintah dengan upaya pembentukan organisasi yang bernama Komite Pengusaha Alas Kaki Kota Mojokerto (KOMPAK). Melalui organisasi ini para pengrajin mendapatkan informasi mengenai kebutuhan pemasaran, permodalan, dan terkait pelatihan kerja dari pemerintah daerah. Berdasarkan arus pertukaran informasi sehingga terbentuklah jaringan komunikasi yang membentuk struktur tertentu untuk kegunaan pengembangan usaha. Penelitian ini bertujuan melihat jaringan komunikasi yang terbentuk dari para pengrajin alas kaki sepatu yang tergabung dalam organisasi agar dapat mengetahui level aktor yang berpengaruh berdasarkan level sentralitas. Untuk mengetahui posisi aktor berdasarkan level sentralitas, dibutuhkan program UCINET 6 versi 6.658. Melalui program UCINET maka dapat terlihat aktor mana yang paling dominan dan yang paling berpengaruh dalam jaringannya. Hasil penelitian menunjukkan jaringan komunikasi antar pengrajin yang memusat memberi arti bahwa ada peran dominan individu diantara sesama pengrajin yang tergabung dalam organisasi KOMPAK.

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