Analisis Faktor-Faktor Yang Mempengaruhi Purchase Intention Skincare Korea Mahasiswa Kota Batam

Christiarini, Renny; Rahmadilla, Astri

doi:10.37253/jgbmr.v3i2.6274

Cited by 3 publications

(4 citation statements)

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“…Because they enjoy using it so that the user also gets the benefits obtained through transactions that can be done anytime and anywhere, it makes the user not feel stress due to payment due dates on weekends and the presence of a mobile wallet does not require users to carry a lot of money considering payment transactions, transfers, purchases can be made in the mobile wallet. Research conducted by To and Trinh (2021), Saprikis (2018), , Putra (2021), , Christiarini and Rahmadilla (2021), and Saprikis and Markos (2018) also prove that enjoyment does make users reuse, usefulness, and easy of use. Because enjoyment is part of the hedonic motivation, the technology must be created as pleasant as possible so that users intend to use it.…”

Section: Hypotheses Test (Direct and Indirect Effect) Discussionmentioning

confidence: 96%

“…Consumers can return to using online transactions because these consumers feel good about using them (Saprikis, 2018). According to Christiarini & Rahmadilla (2021) and the enjoyment felt by consumers can increase the loyalty of a product/service that makes consumers return to use it. Therefore, there is a hypothetical relationship as follows:…”

Section: The Effect Of Enjoyment On Behavioral Intentionmentioning

confidence: 99%

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Analysis of Factors Affecting Behavioral Intention in Using Mobile Wallets in Batam City

Putra

Salim

2023

JMP

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This study aims to determine the effect between perceived risk, self-efficacy, enjoyment, trust, perceived usefulness, and perceived ease of use on behavioral intention to use mobile wallets in Batam City<em>. </em>Therefore, the researcher use judgemental sampling in order to give the questionnaire to users who have made transactions using Go-Pay, OVO, Dana, Shopee, and Link Aja in Batam City, by using a google form<em> </em>that was distributed to 375 respondents. The results of these respondents will be processed using smartPLS version 3.0 software. The results of this study indicate trust and self-efficacy, do not at all affect behavioral intention to use mobile wallets in Batam City. In addition, trust is also unable to mediate the effect between enjoyment and behavioral intention to use mobile wallets in Batam City.

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Section: Hypotheses Test (Direct and Indirect Effect) Discussionmentioning

confidence: 96%

Section: The Effect Of Enjoyment On Behavioral Intentionmentioning

confidence: 99%

Analysis of Factors Affecting Behavioral Intention in Using Mobile Wallets in Batam City

Putra

Salim

2023

JMP

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“…Social media marketing menjadi salah satu cara agar dapat menjangkau konsumen secara luas dan mendorong purchase intention mereka. Selain itu komentar dan ulasan yang dibagikan oleh sesama pengguna media sosial menjadi salah satu bentuk EWOM baru dalam digital marketing (Christiarini & Rahmadilla, 2021). Karena EWOM yang positif maka purchase intention pengguna media sosial juga akan semakin meningkat.…”

Section: Pendahuluanunclassified

Analisa Faktor Pengaruh Purchase Intention Melalui Engagement Sebagai Mediasi dan Brand Equity Sebagai Moderasi Pada Pengguna Media Sosial

Herdinasari,

Christiarini

2024

jmas

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This study aims to investigate the factors that influence the purchase intention of social media users. The research examines the impact of social presence, psychological distance, trust, engagement, social media marketing, electronic word of mouth (EWOM), and brand equity on purchase intention. Engagement is identified as a mediator, and brand equity as a moderator in the relationship. Data was collected from 290 reSPondents through the distribution of questionnaires and analyzed using the SmartPLS 3.0 program. The results of the data analysis indicate a positive correlation between trust, engagement, EWOM, and brand equity with purchase intention. However, there is no significant effect of social presence, psychological distance, and social media marketing. Additionally, the results showed no mediating effect of engagement, and the moderating impact of brand equity was less than 5%.

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“…Dari hasil penelitian yang dilakukan (Christiarini & Rahmadilla, 2021) didapatkan hasil bahwa kesadaran merek memiliki pengaruh signifikan positif terhadap niat pembelian H3 : Pengaruh signifikan perceived economic benefit terhadap purchase intention.…”

Section: Hubungan Antara Brand Awareness Dan Purchase Intentionunclassified

Analisa Daya Tarik Pembelian di Social Commerce Melalui Video Streaming Studi pada Masyarakat Batam dan Tanjung Pinang

Christiarini,

Hendra Lim

2022

JSB

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English Version The purpose of this study is to determine the relationship between the variables of social interactions, perceived economic benefits, brand awareness, consumer engagement, social media marketing, and trust towards purchase intention on social commerce streaming video subscriptions in Tanjungpinang and Batam city. The research was conducted by utilizing 273 data obtained through the distribution of questionnaires. The sample in this study is people who have subscribed to video streaming between Netflix or VIU in social commerce and are residing in Tanjungpinang and Batam city. The total sample in this study is based on the Hair et al., 2019 method, which is parameter 1:10. The software used in this study is Smart PLS version 26. The results show that there is a significant positive effect on every variable towards purchase intention, except for brand awareness and social media marketing variables. The results of this study will be useful for Social Commerce entrepreneurs in increasing consumer purchase intention toward video streaming. Versi Indonesia Tujuan dilakukan penelitian ini yaitu untuk mengetahui hubungan antara variabel social interactions, perceived economic benefit, brand awareness, consumer engagement, social media marketing, dan trust terhadap purchase intention pada video streaming social commerce di Kota Tanjungpinang dan Batam. Penelitian dilakukan dengan memanfaatkan 273 data yang didapatkan melalui pembagian kuesioner. Sampel pada penelitian ini berupa masyarakat yang pernah berlangganan video streaming Netflix atau VIU di social commerce dan berdomisili di Kota Tanjungpinang dan Batam. Total sampel pada penelitian ini berpatokan pada metode Hair et al., 2019 yaitu parameter 1:10. Software yang digunakan pada penelitian ini yaitu dengan memanfaatkan Smart PLS versi 26. Hasil penelitian menunjukkan terdapat pengaruh signifikan positif pada setiap variabel terhadap purchase intention, kecuali variabel brand awareness dan social media marketing. Hasil penelitian ini akan bermanfaat bagi pengusaha social commerce dalam meningkatkan daya tarik beli konsumen terhadap video streaming.

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Analisis Faktor-Faktor Yang Mempengaruhi Purchase Intention Skincare Korea Mahasiswa Kota Batam

Cited by 3 publications

References 0 publications

Analysis of Factors Affecting Behavioral Intention in Using Mobile Wallets in Batam City

Analysis of Factors Affecting Behavioral Intention in Using Mobile Wallets in Batam City

Analisa Faktor Pengaruh Purchase Intention Melalui Engagement Sebagai Mediasi dan Brand Equity Sebagai Moderasi Pada Pengguna Media Sosial

Analisa Daya Tarik Pembelian di Social Commerce Melalui Video Streaming Studi pada Masyarakat Batam dan Tanjung Pinang

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