Analisis Faktor-faktor yang Mempengaruhi Perilaku Konsumen dalam Pengambilan Keputusan Pembelian White Coffe

Khasan, Umar

doi:10.32781/cakrawala.v12i2.271

Cited by 8 publications

(11 citation statements)

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“…Riswan (2013) menyatakan jenis kelamin mempengaruhi keputusan pembelian kopi karena konsumen laki-laki biasanya menyukai kopi dibanding perempuan Widyhastuti (2021). Usia merupakan kondisi individu mempengaruhi pengambilan keputusan konsumen mengenai pembelian kopi (Augusta, 2018); Khasan (2018); Rahhadiski (2020); Assaurii (2020). Pendidikan konsumen kopi di Parewa coffee shop didominasi SMA yaitu sebanyak 32 responden dengan persentase 52,33 persen Amelia (2020); Khasan (2018); Assaurii (2020) Rasmikayati (2017).…”

Section: Karakteristik Informanunclassified

“…Usia merupakan kondisi individu mempengaruhi pengambilan keputusan konsumen mengenai pembelian kopi (Augusta, 2018); Khasan (2018); Rahhadiski (2020); Assaurii (2020). Pendidikan konsumen kopi di Parewa coffee shop didominasi SMA yaitu sebanyak 32 responden dengan persentase 52,33 persen Amelia (2020); Khasan (2018); Assaurii (2020) Rasmikayati (2017). Hal ini karena Parewa coffee shop dekat dengan kampus sehingga dominasi adalah konsumen yang berpendidikan terakhir SMA yang masih kuliah.…”

Section: Karakteristik Informanunclassified

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Perilaku Konsumen Kopi di Parewa Coffee Shop Kota Padang

Penora

Fauzi²,

Dermawan³

2022

JIA (J. Ilm. Agribisnis)

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Buyer behaviour is the thinking about how people, bunches, and organizations select, buy, utilize and utilize merchandise, administrations, thoughts or encounters to fulfil shopper needs and needs. The purchase decision is a process that goes through a series of activity stages that result in a decision. Coffee is one of the mainstay commodities in the economy of West Sumatra and one of the provinces that is a producer of coffee commodities for export. The purpose of this study is to describe the characteristics of coffee consumers and analyze the factors that influence the purchase of coffee at Parewa coffee shop. This research was conducted at Parewa coffee shop Bandar Purus, No.17 Padang City. The sample was taken by the Accidental Sampling method, with the number of samples taken as many as 60 respondents. The research was conducted at Parewa from June to August. The results showed that the characteristics of coffee consumers in Parewa coffee shop were male-dominated, aged 23-25 years old, last high school education, which is still a student with an income of IDR < 2,500,000, unmarried marital status, and the frequency of purchasing coffee is two times. Partial hypothesis test (t-test) results indicate that personal, social, and psychological factors partially have a positive and significant effect on coffee consumer purchasing decisions at Parewa coffee shop. In contrast, cultural factors do not affect coffee consumer purchasing decisions at Parewa coffee shops.

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Section: Karakteristik Informanunclassified

Perilaku Konsumen Kopi di Parewa Coffee Shop Kota Padang

Penora

Fauzi²,

Dermawan³

2022

JIA (J. Ilm. Agribisnis)

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“…This finding is in line with the opinion of Sumarwan (2011), which stated that a person's education level would affect their way of thinking about a problem. Khasan (2018) also found that education level influenced purchasing decisions.…”

Section: Discussionmentioning

confidence: 92%

“…Fitriani, Pratiwi, and Susanto (2015) stated that the maturity level of thinking of an individual increase along with his/her age and that their comprehension and mindset will develop. Besides, Khasan (2018) also found that age influenced decision making.…”

Section: Discussionmentioning

confidence: 98%

Analysis of Intention to Buy Cinema E-Tickets Among IPB Students with Theory of Planned Behavior (TPB) Approach

Simamora¹,

Djamaludin²

2020

JCS

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Internet technology has changed the way consumers buy products, one of which is the purchase of cinema tickets online (e-ticket). This study aimed to analyze of intention to purchase cinema e-tickets among IPB University students with the Theory of Planned Behavior (TPB) approach. This study used a cross-sectional study design and quantitative approach with online survey methods conducted at IPB campus. As many as 225 students were selected purposively as the research participant, with the criteria of undergraduate program students and had ever watched a movie at the cinema but had never bought a cinema e-ticket. The data analysis included descriptive analysis, reliability test, validity test, Spearmen correlation, and Structural Equation Model (SEM) using AMOS 21.0 and SPSS 25.0 programs. The results showed that age had a negative relationship with subjective norms, perceived behavioral control, and intention. The semester level also had a negative association with attitudes towards behavior, subjective norms, perceived behavioral control, and intention, whereas pocket money showed a negative relationship with subjective norms. The results of the analysis using SEM indicated that attitudes towards behavior, subjective norms, and perceived behavioral control had a significant positive effect on the intention to purchase cinema e-tickets. The perceived behavioral control variable had the most substantial influence on the purchase intention of cinema e-tickets, followed by subjective norms and attitudes towards behavior.

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“…Keputusan konsumen merupakan tahapan akhir yang dilakukan tiap konsumen dalam proses atau transaksi pembelian (Khasan, 2018). Uji simultan ditunjukkan dengan hasil perhitungan Fhitung yang menunjukkan nilai 146,688 lebih besar dari Ftabel sebesar 2,70.…”

Section: Benchmarkunclassified

Pengaruh Persepsi Harga, Lokasi dan Kualitas Produk terhadap Keputusan Pembelian di Persebaya Store Komplek

2022

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Penelitian ini bertujuan untuk mengetahui pengaruh dari persepsi harga, lokasi dan kualitas produk terhadap keputusan pembelian di persebaya store komplek. Metode yang digunakan menggunakan metode deskriptif kuantitatif. Dengan responden sebanyak 100. Hasil penelitian ini Persepsi Harga, Lokasi dan Kualitas Produk secara simultan berkontribusi berpengaruh signifikan terhadap Keputusan Pembelian Persebaya Store Komplek. Persepsi Harga, Lokasi dan Kualitas Produk secara parsial berkontribusi berpengaruh signifikan terhadap Keputusan Pembelian Persebaya Store Komplek. Kualitas Produk yang memiliki pengaruh dominan terhadap Keputusan Pembelian Persebaya Store Komplek.

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Analisis Faktor-faktor yang Mempengaruhi Perilaku Konsumen dalam Pengambilan Keputusan Pembelian White Coffe

Cited by 8 publications

References 0 publications

Perilaku Konsumen Kopi di Parewa Coffee Shop Kota Padang

Perilaku Konsumen Kopi di Parewa Coffee Shop Kota Padang

Analysis of Intention to Buy Cinema E-Tickets Among IPB Students with Theory of Planned Behavior (TPB) Approach

Pengaruh Persepsi Harga, Lokasi dan Kualitas Produk terhadap Keputusan Pembelian di Persebaya Store Komplek

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