Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian

Mardiana, Dian; Sijabat, Rosdiana

doi:10.31294/widyacipta.v6i1.11126

Cited by 4 publications

(6 citation statements)

References 5 publications

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“…Previous research has found several factors influencing consumer purchasing decisions, attitudes, and satisfaction. The consideration of consumers buying a product online (Nurmadina, 2016) is to follow trends and want to look different as well as a practical impression when buying online rather than offline stores. Factors that influence product purchasing decisions are physical and environmental.…”

Section: Discussionmentioning

confidence: 99%

Consumer Attitude and Satisfaction by Online Application for Ready-to-Eat Food Delivery Service in Jabodetabek

Kusumarini¹,

Fariyanti²,

Tinaprilla³

2022

JIKK

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The Covid-19 pandemic has made public consumption dynamic, supported by increasingly sophisticated technologies such as GoFood and GrabFood. The purpose of this study is to analyze the purchasing decision process, attitudes, consumer satisfaction and test whether there are significant differences in attitudes and satisfaction between GoFood and GrabFood customers. The design of this study was a cross section with one data collection, and the analysis used was qualitative and quantitative. The number of samples used in this study were 100 respondents from the Slovin method, then each region was divided based on the Sampling Quota. Descriptive analysis tool is used for the consumer purchasing decision process. Fishbein Multiattribute Analysis is used to analyze consumer attitudes and consumer satisfaction in this study using the Consumer Satisfaction Index (CSI) analysis. The use of nonparametric Mann-Whitney for the difference test. The results of the study show that there are five purchasing decision processes, the value of attitudes towards consumers of the GrabFood and GoFood applications with 193.88 and 193.86 points, respectively. The attitudes and satisfaction of GoFood and GrabFood consumers were not significantly different, and consumers were considered satisfied with the GoFood and GrabFood CSI scores of 79.24 percent and 78.16 percent, respectively.

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Section: Discussionmentioning

confidence: 99%

Consumer Attitude and Satisfaction by Online Application for Ready-to-Eat Food Delivery Service in Jabodetabek

Kusumarini¹,

Fariyanti²,

Tinaprilla³

2022

JIKK

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“…Tujuan pengajaran Ilmu Pengetahuan Alam (IPA) sebagai suatu proses adalah untuk meningkatkan kemampuan berpikir siswa, sehingga mereka tidak hanya terampil dalam hal-hal praktis, tetapi juga tidak hanya mengandalkan kemampuan hafalan semata. Berdasarkan penjelasan sebelumnya, dalam konteks keterampilan proses, guru tidak menginginkan bahwa setiap siswa akan menjadi seorang ilmuwan, tetapi lebih pada kemampuan siswa dalam melihat dan berinteraksi dengan alam sesuai dengan metode ilmiah, didasarkan pendekatan keterampilan dan proses siswa (Nana, 2010). Ini sesuai dengan prinsip-prinsip pembelajaran sains yang menekankan pada proses.…”

Section: Pendahuluanunclassified

Meningkatkan Minat Belajar Muatan IPA melalui Pendekatan Keterampilan Proses Siswa Sekolah Dasar

Novi Rahmadani,

Sumianto,

Rusdial Marta

et al. 2024

jpm

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Pelaksanaan penelitian ini dilatarbelakangi rendahnya hasil minat belajar pada muatan IPA siswa kelas III SDN 003 koto perambahan. Tujuan penelitian untuk meningkatkan hasil minat belajar siswa pada muatan IPA di kelas III SDN 003 koto perambahan. Penelitian ini berbentuk penelitian tindakan kelas dengan subjek 22 orang siswa kelas III yang berlokasi di SDN 003 koto perambahan, kecamatan kampa, kabupaten kampar. Teknik pengumpulan data yang digunakan berupa lembar observasi guru dan siswa, dokumentasi sedangkan teknik analisis data penelitian ini adalah analisis data kuantitatif dan data kualitatif. Berdasarkan hasil penilaian minat belajar melalui keterampilan proses pada siklus I pertemuan 1 memperoleh rata-rata 71,75% pada kategori cukup berminat, pertemuan 2 meningkat menjadi 78,75% pada kategori berminat. Siklus II pertemuan 1 memperoleh rata-rata 85% pada kategori berminat, pertemuan 2 meningkat menjadi 87,75% pada kategori sangat berminat. Sedangkan hasil lembar aktifitas guru siklus I memperoleh 75,9% pada kategori cukup baik. Siklus II pertemuan memperoleht 93,1% pada kategori sangat baik. Sedangkan hasil lembar aktifitas siswa siklus I memperoleh 72,4% pada kategori cukup baik. Siklus II memperoleh 87,75% pada kategori sangat baik. Berdasarkan hasil analisis data dapat di simpulkan bahwa menggunakan pendekatan keterampilan proses dapat meningkatkan minat belajar siswa kelas III SDN 003 koto perambahan.

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“…Promosi yang efektif dapat mempengaruhi persepsi konsumen terhadap produk atau layanan, memicu minat dan keinginan, serta mendorong mereka untuk mengambil keputusan pembelian. Promosi memiliki pengaruh terhadap keputusan pembelian di online shop (Muzizat & Fadillah, 2021;Sasono et al, 2022;Tamsir et al, 2022;Yoeliastuti et al, 2021), pembelian tiket pesawat (Mardiana & Sijabat, 2022) dan bus (Budi et al, 2022), pembelian produk minuman kopi Starbucks (Pramezwary et al, 2021), dan pesan makanan online (Christoper & Hutapea, 2022;Sitanggang & Damiyana, 2022). H1: Promosi berpengaruh terhadap keputusan pembelian…”

Section: Pengembangan Hipotesis Pengaruh Promosi Terhadap Keputusan P...unclassified

“…Penelitian terdahulu tentang kajian pengaruh promosi dan brand ambassador terhadap keputusan pembelian menunjukkan hasil yang bervariasi. Penelitian tentang pengaruh promosi menunjukkan hasil yang konsisten yaitu pengaruh yang positif dan signifikan (Kosasih, 2020;Mardiana & Sijabat, 2022;Muzizat & Fadillah, 2021;Pramezwary et al, 2021;Sasono et al, 2022;Sitanggang & Damiyana, 2022;Tamsir et al, 2022). Namun penelitian tentang promosi dalam ecommerce masih belum banyak dilakukan dan terdapat penelitian yang menunjukkan hasil yang berbeda (Nasution & Kristaung, 2023).…”

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Pengaruh Promosi Dan Brand Ambassador Terhadap Keputusan Pembelian Di Tokopedia

Choirunisa,

Hanif

2023

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Technological developments lead to increasingly fierce competition in e-commerce. Tokopedia's marketing strategy in surviving in a competitive climate is promotion and brand ambassadors. This study aims to analyze the influence of promotions and brand ambassadors on purchasing decisions at Tokopedia by students of the Asia Institute of Malang. This study uses a quantitative method with a survey approach as a research design. The population of this study were 143 management students at the Asia Institute of Malang. The sample was determined using a purposive sampling technique with the criteria of an active Tokopedia user so that the total sample is 104 people. Research data was collected through a questionnaire. Data analysis was performed using multiple linear regression techniques, t test and F test to test the significance of the influence of promotions and brand ambassadors on purchasing decisions. The results of the study show that promotion has a positive and significant influence on purchasing decisions at Tokopedia. Likewise, brand ambassadors also have a positive and significant influence on purchasing decisions. In addition, the results of the F test show that there is a significant simultaneous influence between promotions and brand ambassadors on product purchasing decisions at Tokopedia. Keywords: Brand Ambassador, Promotion, Purchase decision

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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian

Cited by 4 publications

References 5 publications

Consumer Attitude and Satisfaction by Online Application for Ready-to-Eat Food Delivery Service in Jabodetabek

Consumer Attitude and Satisfaction by Online Application for Ready-to-Eat Food Delivery Service in Jabodetabek

Meningkatkan Minat Belajar Muatan IPA melalui Pendekatan Keterampilan Proses Siswa Sekolah Dasar

Pengaruh Promosi Dan Brand Ambassador Terhadap Keputusan Pembelian Di Tokopedia

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