Analisis Faktor-Faktor Yang Berpengaruh Terhadap Minat Beli Konsumen Online Di Marketplace

Novitasari, Novitasari; Sari, Mia Andika

doi:10.32722/eb.v18i2.2490

Cited by 2 publications

(5 citation statements)

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“…The result synced with the findings from prior study where the impact of trust has the biggest impact on the customers' desire to use Shopee (Rafsandjani, 2018). The customers' trustworthiness towards the security of the online shopping platform would drastically influence the customer purchase behaviour (Bhatti et al, 2020) and the assurance of customer personal data security can encourage the buying intention of customers (Novitasari & Sari, 2019). The trust for the security towards online shopping platforms is one of the main barriers where Malaysians avoid themselves from buying online (Tasin, 2017).…”

Section: Discussionsupporting

confidence: 73%

Factors Influencing Consumers' Online Shopping Behaviour: A Study of Shopee in Malaysia

Wong,

Xiang

et al. 2024

IJTHAP

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Shopee is one of the top-notch companies in the e-commerce field. It recorded 343 million visitors per month and its gross merchandise value was even aggregated to USD 19 billion in the second quarter of 2022. Shopee also expanded its business operations aggressively to new regions, namely Europe, Latin America, and South Korea. This study intends to examine the variables that influence customers’ online shopping behaviour in Shopee. A survey questionnaire is conducted to collect data from 150 Shopee’s users in Malaysia. The findings depicted that perceived trust and security, perceived service quality and perceived ease of use had influenced the customers’ online shopping behaviour towards Shopee in Malaysia. Perceived usefulness and perceived convenience did not greatly impact the customers’ online buying intention on Shopee in Malaysia. This study can provide Shopee with useful business insights about customers’ online shopping behaviour. It is recommended for Shopee Malaysia to prioritize the enhancement of three variables that exhibit a favorable correlation with customers' online shopping behavior, thereby ensuring business growth and expansion.

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Section: Discussionsupporting

confidence: 73%

Factors Influencing Consumers' Online Shopping Behaviour: A Study of Shopee in Malaysia

Wong,

Xiang

et al. 2024

IJTHAP

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“…Penelitian Pranoto & Setianegara (2020) menunjukkan bahwasanya variabel persepsi kemudahan memiliki pengaruh yang bersifat negatif dan juga signifikan atas minat penggunaan. Penelitian Novitasari & Sari (2019); Pranoto & Setianegara (2020); dan Umaningsih & Wardani (2020) menunjukkan bahwasanya variabel keamanan memiliki pengaruh yang bersifat positif serta positif atas variabel minat penggunaan teknologi.…”

Section: Pendahuluanunclassified

“…Minat sendiri adalah merupakan perasaan tertarik dari pengguna kepada suatu teknologi (Novitasari & Sari, 2019). Sehingga ketika seorang pengguna telah melakukan penilaian terfokus pada suatu teknologi, dan dalam hasilnya menunjukkan bahwa teknologi tersebut layak digunakan, maka akan menimbulkan minat penggunaan.…”

Section: Minat Penggunaanunclassified

“…Faktor kemanan menjadi penting dikarenakan menjadi salah satu pertimbangan pengguna dalam memutuskan minat penggunaan suatu e-wallet. Novitasari & Sari (2019) memaparkan indikator dari keamanan adalah sebagaimana berikut: (1) jaminan keamanan; dan (2) kerahasiaan data.…”

Section: Keamananunclassified

“…Asumsinya adalah bahwasanya variabel keamanan memiliki pengaruh atas variabel minat penggunaan. Asumsi tersebut sesuai penelitian Novitasari & Sari (2019) dan Pranoto & Setianegara (2020) yang menunjukkan bahwasanya variabel keamanan memiliki pengaruh yang bersifat positif dan juga signifikan atas minat penggunaan. Didasarkan pada pemaparan peneliti, maka hipotesis ketiga penelitian adalah: H3 : Pengaruh keamanan terhadap minat penggunaan.…”

Section: Pengaruh Keamanan Terhadap Minat Penggunaanunclassified

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Analisis Minat Konsumen terhadap Aplikasi E-Wallet dalam Bertransaksi Dengan Menggunakan Kerangka Technology Acceptance Model

Ma'ruf¹,

Wisnuyudo²,

Lesmana³

et al. 2022

jmas

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This study aims to determine the factors that influence the interest in using e-wallet by adopting the Technology Acceptance Model (TAM). The independent variables in this study were Perceived Benefits (X1), Perceptions of Ease (X2) and Security (Y), while the dependent variable was Interest in Use (Y). The population in this study were all e-wallet users in Dago, Bandung with a sample of 190 based on purposive sampling. This research uses multiple linear regression analysis tool with the help of SPSS software for Windows V26. The results of this study indicate that Perception of Benefits (X1) has a positive and significant effect on Purchase Intention (Y), Perception of Ease (X2) has a positive and significant effect on Intention to Use (Y) and Security (X3) has a positive and significant effect on Intention to Use.

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Analisis Faktor-Faktor Yang Berpengaruh Terhadap Minat Beli Konsumen Online Di Marketplace

Cited by 2 publications

References 0 publications

Factors Influencing Consumers' Online Shopping Behaviour: A Study of Shopee in Malaysia

Factors Influencing Consumers' Online Shopping Behaviour: A Study of Shopee in Malaysia

Analisis Minat Konsumen terhadap Aplikasi E-Wallet dalam Bertransaksi Dengan Menggunakan Kerangka Technology Acceptance Model

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