Análisis de contenido de la publicidad de productos alimenticios dirigidos a la población infantil

Abstract

Food advertising aimed at children in Andalusia is mainly based on offering products with a low nutritional value and using persuasive resources based on fantasy or gifts. The message is focused on the incentive and not the food. More effective measures than the current self-regulatory systems must be put in place to counter these distorted adverts.

La publicidad televisiva dirigida a menores en España: seguimiento del código PAOS

“…El Código destaca que, desde su entrada en vigor en 2005 y hasta 2017, se han presentado treinta y una reclamaciones por incumplimiento de las normas éticas al Jurado de la Publicidad (Autocontrol, 2018). Este dato resulta contradictorio con respecto a lo que revelan otras investigaciones (León-Flández et al, 2017;Menéndez y Franco, 2009;Ponce-Blandón, Pabón-Carrasco y Lomas-Campos, 2017;Royo-Bordonada et al, 2016), en las que se pone en duda su eficacia.…”

Sedentary Behaviors Of A School Population In Brazil And Related Factors Descriptive Research With Questionnaire

“…In previous studies, watching television was associated with a higher intake of "fast food", foodstuffs and foods rich in saturated fat, re ned sugar, food colours and preservatives [23,24,25]. Overexposure to television and video games, in addition to leading a sedentary lifestyle, exposes children to the advertising of unhealthy products [26,27]. In this study, no statistical signi cance was obtained between the number of hours spending watching television or playing video games and the type of breakfast that children used to have.…”

Measuring the Impact of Advertisement on Children Diet Choice in the Pediatric Population.

“…The intervention consisted of exposing the group to an episode of the cartoon series "Caillou," trying not to make any reference to food consumption in its content. During the broadcast of the episode, a commercial break was included with 4 advertisements of various food products selected from ads studied in the work of Ponce-Blandón et al [13], chosen by a group of experts using the following criteria: advertisements aimed at children, products regularly consumed by children with high fat content and/or re ned sugars, and/or that offer a gift and/or use the testimony of a famous person. Ads for these products were ultimately chosen:…”

“…Regarding the ethical aspects, and in view of similar experiences [12,41], it is important to recognize that the intervention performed does not seem to pose any risk to the psychological integrity of the study subjects, since it does not go beyond what the studied population receives in terms of daily in uence. In fact, viewers of Andalusiá s main TV channels are exposed to almost seven ads for food products every hour and more than 30 general ads for each hour of programming, on average, and almost half of the ads for food and beverages are speci cally targeted to children [13].…”

“…There are studies showing the differences between ads for healthy and nonhealthy foods with regard to nutritional information, with low levels of scienti c-technical information, or about health bene ts of nonhealthy products. Such ads aimed at children were found to contain fantasy elements and offer gifts [13,14].…”