Analisis Dampak Kesadaran Halal dan Label Halal terhadap Niat Beli Mie Instan Korea Pada Remaja di Sumenep Melalui Sikap

Abstract

ABSTRAK Tujuan dilangsungkannya sebuah penelitian ini ialah untuk mengkaji pengaruh kesadaran halal dan label halal terhadap niat beli mie instan Korea pada remaja di Sumenep melalui sikap. Metode penelitian yang digunakan yaitu kuantitatif dengan menggunakan data primer. Sampel yang digunakan yaitu 100 responden yang belum pernah membeli mie instan Korea. Pengujian menggunakan analisis SEM-PLS dengan konstruk yang menunjukkan semua konstruk mempunyai hasil yang valid, sehingga dilanjutkan pengujian pada hubungan antar variabelnya. Secara langsung kesadaran halal berpengaruh signifikan terhadap sikap, namun kesadaran halal tidak berpengaruh signifikan terhadap niat beli. Label halal berpengaruh secara signifikan t atas niat beli, namun label halal tidak berpengaruh signifikan terhadap sikap, dan sikap berpengaruh secara signifikan atas niat beli. Secara tidak langsung, kesadaran halal berpengaruh signifikan terhadap niat beli jika melalui sikap, sedangkan label halal tidak berpengaruh signifikan terhadap niat beli jika melalui sikap. Penelitian ini hanya berfokus terhadap remaja generasi Z usia 13-23 tahun di Sumenep yang belum pernah membeli mie instan Korea. Adapun saran pada penelitian ini adalah remaja generasi Z di Sumenep diharapkan lebih memperhatikan dan peduli terhadap kehalalan suatu produk yang dikonsumsi, dan bagi peneliti selanjutnya diharapkan meneliti hal serupa dengan mengganti objek dan tempat penelitian. Kata Kunci: Kesadaran Halal, Label Halal, Niat Beli, Sikap. ABSTRACT The purpose of this research is to examine the effect of halal awareness and halal label on the intention to buy Korean instant noodles in adolescents in Sumenep through attitudes. The research method used is quantitative using primary data. The sample used is 100 respondents who have never bought Korean instant noodles. The test uses SEM-PLS analysis with constructs that show all constructs have valid results, so that testing continues on the relationship between the variables. Halal awareness directly has a significant effect on attitudes, but halal awareness has no significant effect on purchase intention. Halal labels have a significant effect on purchase intention, but halal labels have no significant effect on attitudes, and attitudes have a significant effect on purchase intentions. Indirectly, halal awareness has a significant effect on purchase intention if it is through attitude, while the halal label has no significant effect on purchase intention if it is through attitude. This study only focuses on Generation Z teenagers aged 13-23 years in Sumenep who have never bought Korean instant noodles. 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The Mediating Role of Attitude Toward Product Towards Halal Cosmetic Purchase Intention in Female Consumers in Indonesia

“…These results support previous research from (Widyanto & Sitohang, 2021), where the attitude of Muslim millennial consumers halal-certified cosmetic and pharmaceutical products can be improved by promoting the importance of halal certification, consumers will develop the intention to buy these products. Consumers with an attitude that pays attention to the halal label when buying a product can affect consumer purchase intentions on the product (Rektiansyah & Ilmiawan Auwalin, 2022). Thus, in this study it can be concluded that when Indonesian female consumers pay to halal certification when buying products, there will be consumer attitudes to choose certified products and finally there will be an intention to buy local cosmetic brand products.…”

Identifying the Factors Affecting MSMEs’ Intention to Buy Flavor B2 Replacer as Halal Seasoning Solution

“…Namely, awareness measures as informastion of selected situation or subject (Wibowo et al, 2020). Previous research (Astuti & Asih, 2021;Öztürk, 2022;Rektiansyah & Auwalin, 2022;Setiawati & Syahrivar, 2019) has confirmed that the awareness has a positive effect to consumer attitudes toward purchasing food products. As an additional, it positively affects consumer intentions (Astuti & Asih, 2021;Bashir, 2019;Bashir et al, 2019;Setiawati & Syahrivar, 2019;Vizano et al, 2021).…”

“…Aside from halal awareness, halal food knowledge is another factor influencing buying interest (Astuti & Asih, 2021;Öztürk, 2022;Rektiansyah & Auwalin, 2022;Setiawati & Syahrivar, 2019). Consumer knowledge of halal food will provide the basic information they need as a decision-making factor (Wibowo, et al, 2020).…”

“…So the involvement of perceived value and purchase intention is still experiencing inconsistent findings. In addition to the three potential factors mentioned above, several previous studies tested attitude variables in mediating the involvement of halal awareness, halal food knowledge, perceived value, and purchase intention of halal consumers (Maulani et al, 2022;Rektiansyah & Auwalin, 2022;Setiawati & Syahrivar, 2019;Wibowo et al, 2019;Yu & Lee, 2019). For this reason, this research objectives to find out the factors influencing the interest in using food and beverage providers to replace lard with B2 replacer products based on halal awareness, halal food knowledge and perceived value with attitude as a mediating variable, as well as how much influence attitudes have on purchase intention and examine the role of mediation on attitudes towards new product innovation flavors "B2" (the best for booster) pork oil replacer as a new solution for halal seasoning.…”

Halal Certification Role as Mediation in Efforts to Increase Halal Awareness, Customer Value, and Purchasing Decisions on DKI Jakarta’s Halal Culinary Consumers

“…The higher a person's understanding and awareness, the more it will affect problems related to the values contained in a product (Hendradewi et al, 2021). Specifically on halal awareness, the more aware of religious understanding, the more it will affect attitudes that are in harmony with the Qur'an and the Sunnah (Rektiansyah & Auwalin, 2022).…”