Abstract:This study aims to assess the model city branding based on superior product through perception approach of brand box models. This study is conducted to explore consumer perceptions of a traditional medicinal herbal drink products"jamu" in order to build a city branding by medicinal product as region superior product as part of the local communities empowerment. Development of city branding is conducted by the exploration of perception approach of brand box models. Exploration of perception is conducted by ethn… Show more
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