Analisis Brand Strategy pada Perguruan Tinggi  Swasta Islam di Kota Medan

Kurnia, Efry; Aisha, Novi

doi:10.33059/jmk.v7i1.754

Cited by 2 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Pemetaan menggunakan analisis deskriptif biplot oleh (Gunarto & Syarif, 2014;Pogalin et al, 2014) untuk melihat adanya kemiripan dan tingkat persaingan antar PTS di Kopertis II dan pemetaan kabupaten berdasarkan variable Pendidikan. Pemetaan kemiskinan menggunakan analisis biplot juga dilakukan oleh (Leleury & Wokanubun, 2015) di Provinsi Maluku.…”

Section: A Pendahuluanunclassified

Klasterisasi Bank-Bank Unit Penyalur Kur Berbasis Kinerja Keuangan Menggunakan Principal Component Biplot

Farida

2023

JABE

View full text Add to dashboard Cite

This study aims to determine each BRI unit bank's group or relative position that distributes people's business credit (KUR) internally based on their financial performance. . This grouping is useful as a mapping of BRI unit banks as a reference for determining targets and competitive advantages. Bank units are grouped based on the similarity of characteristics between objects and the diversity of variables using a biplot principal component analysis. The location of research was carried out at BRI unit banks in Pati Regency, Central Java. Saturated sampling means that the population used in this study is 35 BRI unit banks in Pati Regency. The result of this research is that four groups/clusters are formed. The diversity between the four clusters is high, while the diversity within the clusters is small or homogeneous. Unit banks in each group have fairly close similarities compared to unit banks in other groups. None of the bank units in Cluster I and II dominate the performance parameters. Cluster III consists of 9 bank units, namely Dukuhseti (DS), Karaban (KB), Sukolilo (SL), Tambakromo (TK), Kayen (KY), Jaken (JK), Juwono II (J2), Pati 2 (PK2) and Kajar (KJ). In cluster 3, unit banks dominate the parameters of variables such as KUR disbursed, number of customers, and income. Meanwhile, unit banks in cluster IV dominate the cost and NPL parameters. The implication of this clustering is that unit banks in cluster 3 have good performance as a model for other unit banks. Meanwhile, banks that are included in cluster 4 should be more careful in attracting customers so that bad credit does not occur.

show abstract

Section: A Pendahuluanunclassified

Klasterisasi Bank-Bank Unit Penyalur Kur Berbasis Kinerja Keuangan Menggunakan Principal Component Biplot

Farida

2023

JABE

View full text Add to dashboard Cite

show abstract

“…Consumers who have a positive image of a brand will be more likely to make a purchase (Damayanti & Wahyono, 2015). Furthermore, Kurnia & Aisha, (2018), brand is a tool of corporate identity and its influence in the market. This is a perceptual representation that can be interpreted, namely the impression of the customer on the company, which is known as the brand image.…”

Section: B Brand Imagementioning

confidence: 99%

The Effect of Quality Service, Brand Image and Tuition Fees on Student Loyalty Mediated by Student Satisfaction at Instituto Profissional De Canossa, Dili, Timor Leste

Alves¹,

Dewi²,

Soares³

2022

DREAM

View full text Add to dashboard Cite

Higher education is a sector that has contribution in producing competent and dedicated graduates for the nation and state. Universities that are less qualified will gradually be threatened with their existence. Universities need to be heedful to situations and conditions and are expected to be able to see the needs and desires of students as service users. The purpose of this research is to test and explain; the effect of quality service on student satisfaction, the effect of brand image on student satisfaction, the effect of tuition fees on student satisfaction, the effect of quality service on student loyalty, the effect of tuition fees on student loyalty, the effect of brand image on student loyalty, the effect of student satisfaction on student loyalty, the effect of quality service on student loyalty is mediated by student satisfaction, the effect of brand image on student loyalty is mediated by student satisfaction, the effect of tuition fees on student loyalty is mediated by student satisfaction. This research is a relationship/correlational research. The population in this study composed of 359 students. The sampling procedure used non-probability sampling with a purposive sampling method with a total sample of 125 students. Data collection techniques were carried out through questionnaires, interviews and documentation. The data obtained was then analyzed using descriptive statistics and inferential statistics with Smart-PLS analysis. The results showed that; quality service has a positive and significant effect on student satisfaction, brand image has a positive and significant effect on student satisfaction, tuition fees have no effect on student satisfaction, quality service has no effect on student loyalty, brand image has no effect on student loyalty, tuition fees have no effect on loyalty students, student satisfaction has a positive and significant effect on student loyalty, service quality has an effect on loyalty through student satisfaction, brand image has a positive and significant effect on loyalty through student satisfaction, and tuition fees have no effect on loyalty through student satisfaction. It is expected that further researchers will conduct research by adding other variables not discussed in this study.

show abstract

Analisis Brand Strategy pada Perguruan Tinggi Swasta Islam di Kota Medan

Cited by 2 publications

References 0 publications

Klasterisasi Bank-Bank Unit Penyalur Kur Berbasis Kinerja Keuangan Menggunakan Principal Component Biplot

Klasterisasi Bank-Bank Unit Penyalur Kur Berbasis Kinerja Keuangan Menggunakan Principal Component Biplot

The Effect of Quality Service, Brand Image and Tuition Fees on Student Loyalty Mediated by Student Satisfaction at Instituto Profissional De Canossa, Dili, Timor Leste

Contact Info

Product

Resources

About