Analisis Bibliometrik Tentang Riset Strategi Pemasaran Bank Syariah

Abstract

<span class="fontstyle0">The marketing of Islamic banks has become an interesting topic in recent<br />decades, along with the development of the halal industry in various countries. It is<br />normal that there is a lot going on about the absence of conventions among<br />academics. This is natural because they also experience other disciplines such as<br />the study of innovation, information systems, and entrepreneurship which are still<br />in the stage of scientific development. The purpose of this study is to review the<br />strategies carried out by Islamic banks by providing extensive bibliometric analysis<br />to answer research or in bibliometric terms called RQ. RQ1 Shows research trends<br />on Islamic Bank Marketing based on the number of articles per year, RQ2 research<br />Top 10 peer-reviewed journals with the most publications, RQ3 top article authors<br />from peer-reviewed published articles and Hussainey K has been the most<br />productive, RQ4 is a publication in the field that comes from several other subjects<br />and disciplines, RQ5 main topics and research in the field visualizing the network<br />describing 8 clusters, RQ6 topics topics for the future, RQ7 this author's country<br />which provides the most publications and collaboration between authors, and RQ8<br />of the most influential articles based on citations in research.</span>

Ethical Dimensions of Islamic Finance: Lessons from the CSR Model of Indonesian Islamic Banks

“…This means that Islamic banks customers believe in good things done by Islamic banks. This denotes that the literature on Islamic banking and finance has been growing throughout the years with some new areas of research (Hakim & Angraeni, 2022).…”