Abstract:This research is to analyze strategies that must be carried out by Four Points by Sheraton Bali, Kuta to increase sales volume. The analysis technique used in this study is a SWOT analysis technique consisting of IFAS, EFAS, IFE, EFE, and IE. The procedure for collecting data uses the method of observation, interviews, and surveys. The sample used in this study is purposive sampling technique where the respondents consisted of 10 people, the Director of Sales and Marketing ( respondents 1), Director of Operati… Show more
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