Análise Visual de Padrões de Leitura em Textos da Língua Portuguesa Por meio de Rastreamento Ocular

Abstract

Reading is a complex activity. Engaged readers pay attention when they read, focus on the meaning of the text, and learn from the text itself. However, such engagement does not present itself explicitly, but as better hit scores on related exams such as the Program for International Student Assessment (PISA). In this context, the aim of this master's thesis is to explore the similarities and differences in eye movement patterns during reading tasks among proficient volunteers based on the PISA exam. The proposed methodology consists of a detailed analysis of visual reading activities and strategies using an eye-tracking equipment.The experiment carried out with the participation of 36 subjects among staff are students from an academic institution and was composed of 6 multiple choice questions and 4 texts, all taken from PISA. The analysis of the visual attention maps generated through the experiment allowed us to identify among the participants considered to be more qualified, that the gaze fixations occurred more concentratedly in the defined response areas. In contrast, among the least skilled, fixations occurred in a more disorganized, sparse manner, especially on noncontinuous texts containing images. Our results indicate that the observed engagement is evident for the more skilled and the less skilled tend to fail in this respect, revealing here in this dissertation a promising methodology to better understand the possible difficulties of school-level students in this complex cognitive activity.