Análise do ciclo de vida das startups: caracterí­sticas, agentes e riscos associados

Abstract

Marcelo, H. G. C. (2019). Startup life cycle analysis: characteristics, agents and associated risks. (Organizations are dynamic institutions that develop from various changes that occur in their structure, their processes and the behavior of the entrepreneur throughout their existence.Therefore, organizational development is a complex phenomenon that has aroused the interest of different management researchers, seeking to understand and systematize the patterns associated with these changes and, thus, provide entrepreneurs and managers with information and guidance that reduce the risk of failure and increase the business's chances of survival.However, despite the well-established specialized literature on the subject, there is still little research specially developed to describe and explain this phenomenon in startups. This is of great importance because, given that rapidly changing conditions and limited resources to which these businesses are subjected require rapid growth and transformation, making them particularly vulnerable to multiple sources of risk and, consequently, chances of failure. Thus, the general objective of this research was to present the stages of the Organizational Life Cycle of startups, identifying and describing the main factors related to the entrepreneurial and organizational perspectives, as well as the external relationship agents and the risks associated with them at each stage of the organization. Organizational Life Cycle. To achieve this objective, the assumptions inherent to the theoretical approach of the Organizational Life Cycle (CVO) were used, from the Entrepreneurial, Organizational and Corporate Risk Management perspectives. Thus, a study of quantitative approach and exploratory-descriptive character was proposed. For data collection, the survey method and two complementary questionnaires were used as research instruments. The measurement scale used in these instruments was the 11-point Likert scale. For the treatment of the data we used the techniques of Exploratory Factor Analysis and Cluster analysis. From this treatment it was possible to obtain 18 factors related to the Entrepreneurial, Organizational and GRC perspectives that identified and described the four stages obtained for the construction of the Organizational Life Cycle model of this research: Stage I -Conception and Development;Stage II -Organization and Traction; Stage III -Growth and Scale e; Stage IV -Consolidation and Transition. The behavior of each factor in the four stages obtained was analyzed. The contribution of this research was to apply a widely used approach in the specialized literature to investigate the phenomenon of organizational changes in startups, describing the behavior observed in the 18 factors formed. Thus, besides the factors related to the entrepreneur and the business, this research contributes to the academic studies about the evolution of the risks that originate from the relationship between the external agents of the startups business environment, building a management map ...

Dualidade entre Criatividade e Controle voltados à Inovação:

“…O total de 88,6% dos respondentes está na função desde a abertura das empresas, o que é importante, uma vez que a taxa de adoção no uso de sistemas de controle em startups está relacionada ao tempo em que os CEOs permanecem no cargo (Davila e Foster, 2007). Também se constatou que 94,1% dos respondentes têm qualificação acadêmica, por formação em nível superior (39,9%) ou pós-graduação (54,2%), o que mostra relativa preparação para atuação na gestão das startups (Couto, 2019). No que diz respeito às startups, as características se mantêm em consonância com dados da ABStartups sobre o ecossistema brasileiro no ano de 2018 e com os resultados de Costa (2018): majoritariamente, têm entre 3 e 5 anos de fundação (52,9%), e foram criadas no período anterior ao contexto da pandemia.…”

“…No que diz respeito às startups, as características se mantêm em consonância com dados da ABStartups sobre o ecossistema brasileiro no ano de 2018 e com os resultados de Costa (2018): majoritariamente, têm entre 3 e 5 anos de fundação (52,9%), e foram criadas no período anterior ao contexto da pandemia. A maior parte das empresas possui até 5 funcionários (30,7%) e busca escalar o negócio (fase de tração = 52,3%), assim como revelado por Couto (2019). Observa-se, também, que mais de 80% das empresas estão situadas nas regiões Sul e Sudeste do país, o que pode ser explicado pela concentração econômica da região, ou, ainda, pelo fato de que os principais ecossistemas de inovação do Brasil estão localizados nessas regiões (ABStartups, 2018).…”