2020
DOI: 10.18471/rbe.v35.38280
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Análise De Campanhas Televisivas Sobre Hiv/Aids: Interfaces Entre Brasil E Angola

Abstract: <p>Objetivo: analisar as campanhas publicitárias do Brasil e de Angola acerca do HIV/Aids e refletir sobre os aspectos socioculturais relacionados à doença que possuem influência direta na sua concepção pelo ser humano. Método: estudo descritivo, exploratório e de caráter qualitativo. A busca do material audiovisual foi realizada no sítio de compartilhamento de vídeo <em>YouTube</em>. Os dados foram analisados com base na análise de conteúdo de Bardin. Emergiram quatro categorias temáticas: “… Show more

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“…Moreover, for campaigns targeting specific groups, such as SGM, they should be tailored to address their specific needs and concerns. There have been annual campaigns developed by the Brazilian Ministry of Health aimed at increasing HIV testing and promoting the use of condoms, most frequently released near Carnival [44,45]. On 1st December 2023, a technical note was released encouraging healthcare providers to incorporate the scientific evidence behind U = U and "zero risk" into HIV care [46].…”
Section: Discussionmentioning
confidence: 99%
“…Moreover, for campaigns targeting specific groups, such as SGM, they should be tailored to address their specific needs and concerns. There have been annual campaigns developed by the Brazilian Ministry of Health aimed at increasing HIV testing and promoting the use of condoms, most frequently released near Carnival [44,45]. On 1st December 2023, a technical note was released encouraging healthcare providers to incorporate the scientific evidence behind U = U and "zero risk" into HIV care [46].…”
Section: Discussionmentioning
confidence: 99%