Analisa Algoritma Naïve Bayes Classifier (NBC) Untuk Prediksi Penjualan Alat Kesehatan
Dian Ramadhani,
Qurotul A’yuniyah,
Winda Elvira
et al.
Abstract:The application of Data Mining in the business scope can be found in the use of Customer Relationship Management (CRM). CRM is a company's effort to manage its sales and customers more optimally. Company Sales Data can be processed into knowledge that can be used to optimize marketing strategies. Purna Karya Scientific is a company engaged in the field of medical/medical devices, laboratory equipment, chemical and dental materials as well as educational aids. In this study has used sales data at PT. After Scie… Show more
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