Differences in the ability of opioid drugs to promote regulated endocytosis of m-opioid receptors are related to their tendency to produce drug tolerance and dependence. Here we show that drugspecific differences in receptor internalization are determined by a conserved, 10-residue sequence in the receptor's carboxylterminal cytoplasmic tail. Diverse opioids induce receptor phosphorylation at serine (S)375, present in the middle of this sequence, but opioids differ markedly in their ability to drive higher-order phosphorylation on flanking residues [threonine (T)370, T376, and T379]. Multi-phosphorylation is required for the endocytosispromoting activity of this sequence and occurs both sequentially and hierarchically, with S375 representing the initiating site. Higherorder phosphorylation involving T370, T376, and T379 specifically requires GRK2/3 isoforms, and the same sequence controls opioid receptor internalization in neurons. These results reveal a biochemical mechanism differentiating the endocytic activity of opioid drugs.