2017
DOI: 10.1111/1748-5967.12230
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An overview of the South Korean edible insect food industry: challenges and future pricing/promotion strategies

Abstract: The purpose of this paper is to provide an overview of the edible insect industry in South Korea and present suggestions for future pricing and promotion strategies. In the first section of this paper, this study outlines the current status and challenges of the edible insect industry in the food market, the material market, the animal feed market, and the medicinal market. The second section of this paper suggests different pricing and promotion strategies for each market segment. This study describes how the… Show more

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Cited by 74 publications
(103 citation statements)
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References 23 publications
(32 reference statements)
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“…Some others assert that the industry should approach this new food implementation by adopting a stakeholder approach (Han et al . ). However, the literature still lacks the depth of research and how each of the stakeholders, particularly the media and consumers, interact in promoting edible insect for human consumption.…”
Section: Literature Review and Hypotheses Developmentmentioning
confidence: 97%
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“…Some others assert that the industry should approach this new food implementation by adopting a stakeholder approach (Han et al . ). However, the literature still lacks the depth of research and how each of the stakeholders, particularly the media and consumers, interact in promoting edible insect for human consumption.…”
Section: Literature Review and Hypotheses Developmentmentioning
confidence: 97%
“…Since the initial introduction of edible insect use as human food and feed, more entrepreneurial endeavors have been made (Han et al . ). However, the industry still faces numerous challenges because of disgust‐induced consumer rejections (Baker et al .…”
Section: Introductionmentioning
confidence: 97%
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“…A report in 2016 (Global Market Insights) predicted a significant growth of the market of edible insects for food and animal feed worldwide as consumer awareness and acceptance increases. European countries like the United Kingdom, the Netherlands, and France appear to have more promising market growth of this sector (Global Market Insights Inc., ; Han, Shin, Kim, Choi, & Kim, ).…”
Section: Introductionmentioning
confidence: 99%