2017
DOI: 10.1007/978-3-319-61967-5_13
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An Overview of the Contribution of Systems Thinking Within Management and Marketing

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Cited by 17 publications
(12 citation statements)
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References 62 publications
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“…Donovan et al [98], who evaluated the relationship between leadership and ST, found the existence of such relationships and emphasized the significance of ST across different leadership levels. In another study, Bruni et al [99] reviewed the existing literature related to the importance of ST in management and marketing. In general, ST has been implemented in different management systems, including project management, risk management, quality management, medicine management, and innovation management [6], [58], [100]- [104].…”
Section: E Contribution and Implication Of Hmentioning
confidence: 99%
“…Donovan et al [98], who evaluated the relationship between leadership and ST, found the existence of such relationships and emphasized the significance of ST across different leadership levels. In another study, Bruni et al [99] reviewed the existing literature related to the importance of ST in management and marketing. In general, ST has been implemented in different management systems, including project management, risk management, quality management, medicine management, and innovation management [6], [58], [100]- [104].…”
Section: E Contribution and Implication Of Hmentioning
confidence: 99%
“…Maani and Maharaj [6] support the same notion by agreeing that implementing reductionist methods to solve complex problems is insufficient to interpret systems involving high levels of complexity. It has been proven through the literature and practice that systems thinking can help deal with the increasing complexity of businesses in particular [27,28] and the world in general [6,29]. There is a growing emphasis on systems thinking in almost all fields, including education [30][31][32], engineering [33,34], military [35,36], agriculture [37][38][39], weather [40,41], and public health [42][43][44].…”
Section: Systems Thinking: Overview and Applicationmentioning
confidence: 99%
“…Finally, systems thinking could lead a company to change its management process. On this subject, Bruni et al [102] explain the contribution of systems thinking within marketing and management in companies.…”
Section: Systems Thinkingmentioning
confidence: 99%