Communicating Science and Technology Through Online Video 2018
DOI: 10.4324/9781351054584-2
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An Overview of Science Online Video

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Cited by 7 publications
(4 citation statements)
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“…This enormous variety of elements represented a huge challenge on the processes of content analysis and categorization. It is difficult to design a typology that represents such diversity (García-Avilés and de Lara, 2018). Our study provides relevant information to understand how this genre is evolving and contributes to establishing new directions toward more effective audio-visual communication.…”
Section: Discussionmentioning
confidence: 99%
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“…This enormous variety of elements represented a huge challenge on the processes of content analysis and categorization. It is difficult to design a typology that represents such diversity (García-Avilés and de Lara, 2018). Our study provides relevant information to understand how this genre is evolving and contributes to establishing new directions toward more effective audio-visual communication.…”
Section: Discussionmentioning
confidence: 99%
“…One of the most recent classifications suggests 18 different formats, divided into two major groups: television formats-videos that were initially broadcast on television and then uploaded online-and web formats-videos produced from scratch to the internet (García-Avilés and de Lara, 2018). Video blogs, TV news stories and TV features or documentaries were the most frequent video formats used on science communication (García-Avilés and de Lara, 2018).…”
Section: Literature Reviewmentioning
confidence: 99%
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“…It is necessary to balance the essential information with the desired length. The definition used for a science video implicitly considers a short-length content (Welbourne and Grant, 2016;García-Avilés and de Lara, 2018). Indeed, our previous work recommended 2-3 min as the ideal length for this kind of videos (Ferreira et al, 2021), and it was shown that short videos could strengthen long-term information retention (Slemmons et al, 2018).…”
Section: Writing the Scriptmentioning
confidence: 99%