“…In spite of this compelling evidence for DT, all those new digital resources have not guaranteed success for many companies that have invested heavily in DT efforts. Recent research attempted to conceptualize the challenges DT posed for organizations (Kallinikos, Aaltonen, & Marton, 2013; Guo-Fitoussi, Bounfour, & Rekik, 2019; Breslin & Gatrell, 2020; Satwekar, Volpentesta, Spagnoletti, & Rossi, 2022; Bounfour, Etienne, Cheng, & Nonnis, 2022), in light of the relevant role played by dynamic organizational capabilities (Benitez, Castillo, Llorens, & Braojos, 2018), such as SA. As a matter of recent record, DT has been found to improve the ability of firms to respond quickly to normal market perturbations (Vial, 2021).…”