Abstract:Abstract. Mass customization refers to the increase in variety and customization of the manufactured products and services. It is now economically feasible thanks to the availability of computer-aided manufacturing systems, which allow people to customize standard products, and to Internet, through which many online retailers now operate, thus eliminating the constraints of physical shelf space and other bottlenecks of distribution that, in past years, prevented the production of niche products because of thei… Show more
“…OWL, SWRL, Linked data (Pai et al, 2019) An ontology is applied to recommend tourist knowledge in order to assist making the appropriate travel decision. OWL Ontology, which models the possible product compositions (Ardito et al, 2011) It models the possible product compositions that users can perform to support creating products that best meet their desires.…”
The purpose of the present paper is to summarize the current state of the existing research on the application of Semantic web technologies in supporting customer relationship management. Its achievement includes providing answers to a set of research questions as a result of conducting a systematic literature review. A total of 44 scientific publications are identified as relevant to the topic and included in the review. Information is extracted from the selected literature sources, which is then summarized, systemized and analyzed according to the predefined research questions and finally reported. The conducted systematic literature review determines that the development of Semantic web technologies is provoked interest among researchers, as a result of which the advantages of using them for descriptions useful for various CRM purposes are investigated and practically confirmed. In addition to defining semantic models for descriptions supporting a variety of CRM activities and processes (such as customized products and services; supporting users of CRM systems; integrated offerings across channels; improved and innovative products and services; customer complaint management, etc.), various research works identify new approaches to support CRM, that can be achieved through the application of appropriate Semantic web technologies.
The detailed study represented in this paper contributes to familiarization with the existing experience in the application of Semantic web technologies in supporting customer relationship management, as well as facilitates the discovery of trends and directions for future research. This is the reason for the expected interest from scientists whose research area cover the considered and similar fields; software engineers implementing CRM systems; data analysts exploring CRM domain.
“…OWL, SWRL, Linked data (Pai et al, 2019) An ontology is applied to recommend tourist knowledge in order to assist making the appropriate travel decision. OWL Ontology, which models the possible product compositions (Ardito et al, 2011) It models the possible product compositions that users can perform to support creating products that best meet their desires.…”
The purpose of the present paper is to summarize the current state of the existing research on the application of Semantic web technologies in supporting customer relationship management. Its achievement includes providing answers to a set of research questions as a result of conducting a systematic literature review. A total of 44 scientific publications are identified as relevant to the topic and included in the review. Information is extracted from the selected literature sources, which is then summarized, systemized and analyzed according to the predefined research questions and finally reported. The conducted systematic literature review determines that the development of Semantic web technologies is provoked interest among researchers, as a result of which the advantages of using them for descriptions useful for various CRM purposes are investigated and practically confirmed. In addition to defining semantic models for descriptions supporting a variety of CRM activities and processes (such as customized products and services; supporting users of CRM systems; integrated offerings across channels; improved and innovative products and services; customer complaint management, etc.), various research works identify new approaches to support CRM, that can be achieved through the application of appropriate Semantic web technologies.
The detailed study represented in this paper contributes to familiarization with the existing experience in the application of Semantic web technologies in supporting customer relationship management, as well as facilitates the discovery of trends and directions for future research. This is the reason for the expected interest from scientists whose research area cover the considered and similar fields; software engineers implementing CRM systems; data analysts exploring CRM domain.
“…Several examples of applying the methodology derived from the SSW model to create systems in different domains are reported in previous papers [2], [3], [21], [22]. Two examples are revisited here to focus on the steps to be performed and on the implications of transferring the model-based methodology to another domain.…”
Section: Two Examples Of Applying the Ssw Modelmentioning
Purpose. The availability of different methods (and models) that support the design and evaluation of interactive systems raises a question about the transferability of such methods between application sectors and domains. The transferability refers to the selection and application of a method in a development context, qualifying it for the interactive system in hand. The transferability process should help to identify the main features of the new contexts of use, also taking into account that the system to be developed has to ensure universal access. Moreover, it should allow designers to capitalize on previous development experiences in a systematic way. Method: In order to analyze some of the many challenges determined by the transfer process, this paper reports experiences of transferring a meta-design model, whose aim is to support the design of systems that enable people to perform end-user development activities. The model is further developed when applied in another application domain. Result: A meta-design model can be used in a novel context supporting the design of systems for users performing development activities. Based on the reported experiences on active people involvement, hints for the transferability of any model are provided. Conclusion. People can actively contribute to system design, development and evolution over time using the novel approach.
“…The ontology describes the components of each piece of furniture and their properties, i.e. it specifies colors, size, decorations, shapes, materials, etc., and provides all rules and constraints for assembling various components, so that the user is guided in the design of the desired pieces of furniture [58].…”
“…A new screen will appear, where s/he can indicate the component of interest in each of the consoles previously selected. The reader can refer to [58] for more details. Once the user has completed the desired console, the sales department checks the received design by collaborating with the technical department.…”
In our Age of exponential technological advance, recent developments are determining an evolution of end users from passive information consumers into information producers. Users are increasingly willing and, indeed, determined to shape the software they use to tailor it to their own needs. Based on a brief review of research activities we performed in the last decade, this paper analyzes some challenges that software designers face to comply with the new roles of end users in the software life cycle, and discusses how to provide end users with software environments that empower them to become co-designers of their own tools and products. The examples reported in the paper show why and how end users are involved in design activities in various application domains.
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