2020
DOI: 10.1016/j.foodcont.2019.107037
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An on-line study about consumers’ perception and purchasing behavior toward umami seasonings in China

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Cited by 15 publications
(13 citation statements)
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“…Most of the studies look into the importance of socioeconomic user characteristics–such as age, gender, educational level, place of residence and income–when studying e-commerce adoption [ 22 ]. For instance, Zhu et al [ 23 ] examine consumers’ knowledge, purchasing behavior and willingness to pay for umami seasonings (UMS) and investigate the deciding factors related to the acceptance of UMS. Many papers have also studied the factors affecting consumers’ acceptance of e-commerce, most of which focus on cultural differences and national cultural values [ 24 – 26 ].…”
Section: Introductionmentioning
confidence: 99%
“…Most of the studies look into the importance of socioeconomic user characteristics–such as age, gender, educational level, place of residence and income–when studying e-commerce adoption [ 22 ]. For instance, Zhu et al [ 23 ] examine consumers’ knowledge, purchasing behavior and willingness to pay for umami seasonings (UMS) and investigate the deciding factors related to the acceptance of UMS. Many papers have also studied the factors affecting consumers’ acceptance of e-commerce, most of which focus on cultural differences and national cultural values [ 24 – 26 ].…”
Section: Introductionmentioning
confidence: 99%
“…Nutrition education campaigns are considered a key point in encouraging consumers to use claims properly upon shopping (Bou-Mitri et al, 2020a) favoring a more conscious food choice (Bae, 2019). For this propose, the use of mass media, such as television/internet (Zhu et al, 2020), is the best alternate, once these media are considered the most common, powerful and effective source of information (Kim et al, 2018).…”
Section: Discussionmentioning
confidence: 99%
“…Indeed, almost every product has a substitute or a direct competitor (Tziva, Negro, Kalfagianni & Hekkert, 2020). Complimentary to this, although there is buzzing conclusion that the internet has enabled consumption (Kumar, Varma, Sangvikar & Pawar, 2020;Zhu et al, 2020), there is also sufficient evidence that humanity -especially in developing or lessdeveloped nations since they are constrained by poor connections and internet infrastructure (Kumar, Nim & Agarwal, 2020;Adzovie & Jibril, 2020). However, it was rightly observed that there were signs of unusual online purchasing behavior in the initial stages of the COVID-19 pandemic as a result of information overload (Laato, Islam, Farooq & Dhir, 2020).…”
Section: Literature Reviewmentioning
confidence: 99%