An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity

Saeednia, Hamid Reza; Sohani, Zahra N.

doi:10.5267/j.msl.2013.03.012

Cited by 13 publications

(7 citation statements)

References 23 publications

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“…In addition, the results of our survey have been consistent with other studies performed recently on the same chain (e.g. Qaemi, 2012;Saeednia & Sohani, 2013;Azad et al, 2013;Hakkak & Zare, 2013).…”

Section: Discussionsupporting

confidence: 93%

An empirical investigation on factors influencing on customer loyalty: A case study of Shahrvand food chain in Tehran

Hanzaee¹,

Eisapour²,

Azizi³

et al. 2013

10.5267

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In today's competitive business environment, consumers are exposed to make their choice from different alternatives. Customer loyalty has never been an easy task and many business owners may lose their customer as soon as new products appear on the market. This paper presents a study to find important factors influencing on sales force using factor analysis. The proposed study designed a questionnaire and distributed among 180 customers of a well-known food chain named Shahrvand in different regions in city of Tehran, Iran and managed to collect 156 filled ones. The questionnaire consists of 68 questions Cronbach alpha was calculated as 0.847, which is well above the minimum acceptable limit and validates the results. The results of our survey indicate that five major factors including multi-sensory brand experience, brand engagement, pleasing brand, brand communications and brand effectiveness influence brand loyalty, significantly

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Section: Discussionsupporting

confidence: 93%

An empirical investigation on factors influencing on customer loyalty: A case study of Shahrvand food chain in Tehran

Hanzaee¹,

Eisapour²,

Azizi³

et al. 2013

10.5267

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“…Brand Awareness correlated with Brand Equity of outpatient in RSIA Nun Surabaya. Suggestion in this research is improvement of marketing / promotion service so that Nun's mother and child hospital in the first time of customers mind by making leaflet and brochure (Saeednia & Sohani, 2013, Pirayesh R.,& Ghaempanah M, 2014. Battistoni et al (2013), Prominent Determinants of Consumer-Based Brand Equity.…”

Section: Resultsmentioning

confidence: 99%

Brand Awareness and Brand Equity of Outpatient

Drastyana¹

2017

Proceedings of the Health Science International Conference (HSIC 2017)

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“…The research found that the social features of products enhance their optimal value and helps firms to gain a competitive advantage over other companies in the industry. Saeednia and Sohani (2013) also investigated the impacts of CSR on the perception of stakeholders especially customers and it has been found in their research that companies engaged in CSR practices can improve their reputation in the industry. According to Malik and Kanwal (2018) companies are increasingly adapting the strategies which incorporate social initiatives as they have learnt that their actions are reflected in the perception of external and internal stakeholders.…”

Section: Outcomes and Disclosures Of Corporate Social Responsibilitymentioning

confidence: 99%

Developing an understanding of the determinants, disclosures, and outcomes of CSR practices – a focus on developed and developing countries: a past review of 10 years

Aqif

Wahab

2021

JGR

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Purpose The increased awareness among consumers and strong competition have forced companies to put extra efforts and fulfill their social responsibility along with earning profits. The research aims to review corporate social responsibility (CSR)-related literature specifically determinants, outcomes and disclosure of CSR while adapting a comparative approach for developing and developed countries. Design/methodology/approach Based on theoretical frameworks of CSR, the authors have reviewed past studies conducted in past 10 years. While using keywords and synonyms, the databases such as JSTOR, Emerald, SpringerLink and ScienceDirect were used for searching impact factor and Scopus journals. Thematic analysis has been used as a method in the paper while identifying the key themes in study and presented them separately. Only those articles have been included which have key words in abstract. The review has been done while using logical process to improve inter-rater reliability. The key databased have been used to cover articles from multiple and diverse domains. The authors studied the key themes of literature found and identified the gaps. The paper has also incorporated the comments of authors who conducted credible studies. Findings It has been found that there are different determinants which lead the companies to involve in CSR practices in developing and developed countries. It has also been found that consumers are more aware about CSR in developed countries which effects the CSR decisions by firms. There is lack of literature available in developing states and researchers have been focused to conduct studies mainly developed countries such as in Europe and USA. Mostly the CSR behavior of companies has been linked with their financial and reputational benefits in empirical studies. There is large gap in literature on CSR involvement in small companies. The authors have developed and presented model which provides comparison of determinants leading toward CSR involvement by companies in developed and developing countries. Another framework has been developed which summarized all the factors which force the company to take part in CSR activities. Practical implications The study has made significant contribution toward research field and summarized the determinants based on social and economic factors of countries. The study also presented the comparison between CSR in developing and developed country which is valuable contribution by the authors. The study has also found lack of progress in theory development in this area which needs further attention by researchers. The authors have developed a model and framework which will contribute in field of CSR. Originality/value This is the review paper which provides integrated view of literature regarding determinants, outcomes and disclosure of CSR in developing countries while using a comparative approach.

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An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity

Cited by 13 publications

References 23 publications

An empirical investigation on factors influencing on customer loyalty: A case study of Shahrvand food chain in Tehran

An empirical investigation on factors influencing on customer loyalty: A case study of Shahrvand food chain in Tehran

Brand Awareness and Brand Equity of Outpatient

Developing an understanding of the determinants, disclosures, and outcomes of CSR practices – a focus on developed and developing countries: a past review of 10 years

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