An investigation of the theory of reasoned action concerning consumer acceptance of food irradiation

Frishman, Natalia

doi:10.31274/rtd-180813-16535

Cited by 2 publications

(3 citation statements)

References 22 publications

(19 reference statements)

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“…For example, [64] found that interactions with family and other social groups influence consumers' decisions to purchase irradiated foods, and [63] similarly found that social norms in favor of irradiated foods directly influence consumers' intentions to accept such products. However, [65] found subjective norms did not affect consumers' intent to consume irradiated foods. Therefore, further investigation regarding the role of social norms is warranted to inform science communication strategies effectively [66].…”

Section: Subjective Social Normsmentioning

confidence: 85%

“…These results are like those of [63] who found that attitude and subjective social norm directly influenced consumers' intent to accept and consume irradiated foods. However, they are unlike those of [63][64][65], as they analyzed data from 225 Minnesotans about purchase intentions toward irradiated beef patties and did not find a significant relationship between subjective norms and intentions to consume irradiated foods. It is possible that the importance of subjective social norms is increasing with time and playing a larger role in consumers' decision-making processes when it comes to irradiated foods.…”

Section: Discussionmentioning

confidence: 97%

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Evaluating Factors Explaining U.S. Consumers’ Behavioral Intentions toward Irradiated Ground Beef

Parrella,

Leggette,

et al. 2023

Foods

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Although food irradiation is deemed safe and endorsed by health-related organizations worldwide, consumers are reluctant to accept the technology. Yet, consumer acceptance is critical as food irradiation has significant potential for increasing the safety and availability of food globally. To communicate about food irradiation, science communicators should understand the psychology behind consumers’ decision making related to irradiated foods. Using empirical research, we developed a theoretical model and used structural equation modeling to determine how nine variables affect consumers’ behavioral intentions toward irradiated ground beef. We purchased a national quota sample from Qualtrics and surveyed N = 1102 U.S. consumers. The model explained 60.3% of the variance in consumers’ attitudes toward food irradiation and 55.4% of their behavioral intentions toward irradiated ground beef. Attitude had the largest positive, total effect on consumers’ behavioral intentions, which was followed by subjective social norm and perceived benefit. Perceived risk had the largest negative, total effect on behavioral intentions. Attitude mediated the effect of subjective social norm, perceived benefit, perceived risk, objective knowledge, and food technology neophobia. Environmental concern and health consciousness did not significantly affect behavioral intention. Science communicators should develop messaging strategies that seek to improve consumer acceptance with these factors in mind.

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Section: Subjective Social Normsmentioning

confidence: 85%

Section: Discussionmentioning

confidence: 97%

Evaluating Factors Explaining U.S. Consumers’ Behavioral Intentions toward Irradiated Ground Beef

Parrella,

Leggette,

et al. 2023

Foods

View full text Add to dashboard Cite

show abstract

“…This variable is subjective norm (Bagozzi et al, 2000). This is supported by a number of studies that applies Theory of Reasoned Action (TRA) in explaining and predicting health-related behavior (Frishman, 2008;Martinasek, 2011;K. E. Thompson et al, 1994;N.…”

Section: Introductionmentioning

confidence: 88%

The Model of Mothers’ Behavior Who Participate in “Bina Keluarga Balita” Program in Sulawesi, Indonesia

Patiro

Tantri²,

Batti³

et al. 2022

Sosiohumaniora

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ABSTRACT. The high mortality rate of toddler in Parigi Moutong Regency of Central Sulawesi and Sinjai Regency of South Sulawesi province is one of the problems that caused the attention to conduct this study. This study aims to reveal the role of attitudes, subjective norms, and perceived behavioral control in predicting and explaining the intentions and behavior of mothers in those areas who have toddlers to participate in the Toddlers Development Program through the implementation of the Theory of Planned Behavior (TPB). This study used an exploratory sequential design involving 300 respondents obtained through purposive sampling. The data is collected using a questionnaire which was analyzed using SEM analysis with the help of IBM SPSS AMOS 23. The results showed that TPB model which was developed in explaining and predicting the mothers behavior who have toddlers in those areas in participating of the BKB program is as expected. The behavior of participating program is significantly influenced by the intention to participate in the BKB program. The intention to participate in the BKB program was significantly influenced by: attitudes towards participation in the BKB program, subjective norms regarding participation in the BKB program, and perceived behavioral control towards participation in the BKB program. The variable that contributes the most to influence the intention to participate in the program is the attitude towards participation in the BKB program. Limitations of this study is uncovered as well.

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An investigation of the theory of reasoned action concerning consumer acceptance of food irradiation

Cited by 2 publications

References 22 publications

Evaluating Factors Explaining U.S. Consumers’ Behavioral Intentions toward Irradiated Ground Beef

Evaluating Factors Explaining U.S. Consumers’ Behavioral Intentions toward Irradiated Ground Beef

The Model of Mothers’ Behavior Who Participate in “Bina Keluarga Balita” Program in Sulawesi, Indonesia

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