An investigation of the domestic and foreign tourists’ museum visit experiences

Bideci, Müjde; Albayrak, Tahir

doi:10.1108/ijcthr-02-2018-0029

Cited by 17 publications

(13 citation statements)

References 33 publications

(42 reference statements)

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“…Therefore, the current study sheds light on marketing research in an atypical commercial context of museums. Today's museum visitors expect more hedonic, personalized, interactive and relevant experiences (Bideci and Albayrak, 2018). This study provides empirical evidence to verify that well-designed marketing approaches (i.e.…”

Section: Introductionmentioning

confidence: 58%

Mobile contextual marketing in a museum setting

Dou

Fan

Cai

2020

JSM

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Purpose This paper aims to investigate how the contextual marketing strategy facilitated by mobile technology enhances consumers’ purchase intention and experiential quality in a hedonic service setting – museum. Specifically, this study explores the impacts of a context-triggered push notification promoting context-related souvenirs embedded in the museum mobile app on visitors’ souvenir purchase intention and visit experience. Design/methodology/approach This study adopted a scenario-based experimental design with video stimuli and a follow-up survey questionnaire. A total of 151 participants were randomly assigned to one of the two art museum visiting scenarios (i.e. with vs without the in-app push notification). A series of one-way ANOVA comparisons and serial mediation tests were conducted for hypotheses testing. Findings The results show that the mobile app promoting context-related souvenirs positively affects museum visitors’ souvenir purchase intention without undermining their experiential quality. The serial mediation effects through contextual perceived value and impulse buying tendency further explain how the in-app push notification influences visitors’ souvenir purchase intention. Originality/value This study extends the contextual marketing research to a unique service domain (i.e. museum) and contributes to the service technology literature. The findings present empirical evidence for the effectiveness of mobile contextual marketing and its potential to enhance consumers’ experiential quality in a hedonic service setting. The current research provides practical guidelines to both the museum management and mobile app developers.

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Section: Introductionmentioning

confidence: 58%

Mobile contextual marketing in a museum setting

Dou

Fan

Cai

2020

JSM

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“…Museus e Experiência Turística -Os museus, são espaços culturais que são visitados por milhões de turistas todos os anos, que os visitam nos seus tempos de lazer ou durante os períodos de férias (Bideci & Albayrak, 2018). A visita a um museu torna-se numa das principais atrações de um destino turístico (Forgas-Coll, Palau-Saumell, Matute & Tárrega, 2017).…”

Section: Página35unclassified

O Turismo Cultural e a Imagem dos Destinos – Conceptualizações no âmbito da intervenção sistémica dos Museus

Bonilla¹,

Silva²,

Almeida

2022

Rosa dos Ventos

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O presente artigo pretende explorar contributos dos museus para uma relação sistémica entre cultura e visitantes, o desenvolvimento e a imagem dos destinos. Os museus, sob determinadas circunstâncias, valorizam e integram de forma recíproca o património e o visitante, observandose uma lógica holística de emancipação, assunção cultural e desenvolvimento das comunidades locais. Recorrendo-se a uma revisão bibliográfica e também de uma pesquisa documental, é intenção deste artigo compreender em que medida é que os museus podem impulsionar uma relação de complementaridade entre práticas de turismo cultural e a imagem do destino enquanto fator de atratividade do mesmo. Conclui-se que Portugal apresenta exemplos que atestam esta influência sistémica dos museus na imagem dos destinos turísticos.

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“…Müze deneyiminin önemi pek çok araştırma sonucu desteklenmiştir (Conti vd., 2017;Kuo, Cheng, Chang ve Hu, 2018;He vd., 2018;Tezgel Çoban, 2018;Bideci ve Albayrak, 2018;Roederer ve Filser, 2018). Falk vd.…”

Section: Araştırma Hipotezleriunclassified

The Effect of Exhibition Policy of Artifacts in Museums on Visitor Experience and Learning Motivation

YAVUZKIR¹,

Genç

2022

Güncel Turizm Araştırmaları Dergisi

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Museums have been an essential instrument of cultural tourism and have become a necessary stop of cultural tours. Although the collection and the quality of the collection are among the parameters that make a museum possible, there are temporal, spatial, artifacts, and thematic fictions in its intellectual background. The aim of this study, which was carried out specifically for the Şanlıurfa Archeology Museum, is to investigate whether museums’ exhibition policy affects visitor experience and learning motivation. At the same time, whether these dimensions have a mediation role in the visitor experience was investigated in this study. In the study, a questionnaire was applied to 511 visitors who visited Şanlıurfa Archeology Museum and were selected with the convenience sampling technique. At the same time, a scale was developed regarding the exhibition dimensions of museums. By looking at the data obtained as a result of the study, the hypotheses put forward in the research were confirmed. It was determined that exhibiting artifacts in museums positively contributed to the visitor experience and learning motivation.

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An investigation of the domestic and foreign tourists’ museum visit experiences

Cited by 17 publications

References 33 publications

Mobile contextual marketing in a museum setting

Mobile contextual marketing in a museum setting

O Turismo Cultural e a Imagem dos Destinos – Conceptualizações no âmbito da intervenção sistémica dos Museus

The Effect of Exhibition Policy of Artifacts in Museums on Visitor Experience and Learning Motivation

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