An investigation of self-concept: actual and ideal self-congruence compared in the context of service evaluation

Ekinci, Yüksel; Riley, Michael

doi:10.1016/s0969-6989(02)00008-5

Cited by 153 publications

(128 citation statements)

References 29 publications

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“…The value of using personality attributes to measure congruity has also been demonstrated in the closely related hospitality industry (Ekinci and Riley, 2003). In this study, participants rated the degree to which eight personality attributes, measured using semantic differential scales, applied to them.…”

Section: Self-congruity Theory In Tourismmentioning

confidence: 95%

Self-Congruity Theory: To What Extent Does It Hold in Tourism?

Boksberger

Dolničar

Laesser

et al. 2010

Journal of Travel Research

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This paper investigates: (1) if, and to what extent, self-congruity theory is applicable in tourism, (2) to what extent travel and person characteristics explain the degree of self-congruity, and (3) how the operationalization of self-congruity affects the conclusions about whether self-congruity holds in tourism. Results derived from a large-scale study of Swiss travellers indicate that conclusions depend heavily on how self-congruity is measured. Using a relatively strict measure, more than half the trips under study can be classified as self-congruent. However, travel and socio-demographic characteristics are very limited in their ability to explain when self-congruity occurs. (2) to what extent travel and person characteristics explain the degree of selfcongruity, and (3) how the operationalization of self-congruity affects the conclusions about whether self-congruity holds in tourism. Results derived from a large-scale study of Swiss travellers indicate that conclusions depend heavily on how self-congruity is measured. Using a relatively strict measure, more than half the trips under study can be classified as selfcongruent. However, travel and socio-demographic characteristics are very limited in their ability to explain when self-congruity occurs.

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Section: Self-congruity Theory In Tourismmentioning

confidence: 95%

Self-Congruity Theory: To What Extent Does It Hold in Tourism?

Boksberger

Dolničar

Laesser

et al. 2010

Journal of Travel Research

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“…Previous research shows self-congruence plays a significant role in predicting various consumer behavior aspects such as advertising effectiveness, product attitude, brand choice, brand preference, brand loyalty, and satisfaction (Bjerke and Polegato, 2006;Ekinci and Riley, 2003;He and Mukherjee, 2007;Kressmann, Sirgy, Herrmann, Huber, Huber and Lee, 2006). Surprisingly, the simultaneous effect of the self-congruence and functional congruence on destination choice is left largely under-investigated.…”

Section: Conceptual Development Model and Hypothesesmentioning

confidence: 99%

“…Four self-congruence types based on the multidimensional nature of self conceptactual, ideal, social, and ideal social-commonly are regarded relevant to explain and predict consumers' purchasing behavior (Sirgy 1982). However, most tourism studies operationalize self-congruence based on two self-concept components-actual and ideal-because the social self measures highly correlate with actual and ideal selfconcepts (Beerli et al, 2007;Chon, 1992;Ekinci and Riley, 2003). The model postulates that tourists evaluate destination image based their actual and ideal self image (self-congruence).…”

Section: Conceptual Development Model and Hypothesesmentioning

confidence: 99%

Self-congruence, functional congruence, and destination choice

Ahn

Ekinci

2013

Journal of Business Research

Self Cite

161

120

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“…Thus, In the context of retail store services and other services, where tangible attributes are negligible, the use of self-image congruence methods may be an effective tool in establishing a strong link with the consumer through the retail service image-user image (typical consumer or shopper in the store). Taking this notion on board, Sirgy, Grewel, and Mangleburg (2000) argue that store environment influences image congruency, while Ekinci and Riley (2002) suggest that in any service context, self-image congruence is an important variable because "customers bring not only their expectations, but also themselves to the service production area." These two views appear relevant to retail stores also.…”

Section: Self-image-store Image Congruencymentioning

confidence: 99%

Understanding the role of retail store service in light of self‐image–store image congruence

O’Cass

Grace

2008

Psychology and Marketing

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The relationships among a consumer's service experience, the servicescape, and perceived value for the money spent on the service are important theoretical as well as practical issues. Little effort has, however, been devoted to understanding these in the context of the effects of consumer image-store image congruency. Image congruency has not only been shown to be valuable in relation to product choices, but has also been shown to contribute to our understanding of retail store choice and preferences. This study examines the effect of retailer service provision and the retail store environment (servicescape) on the customers' perception of value for money. The study also examines the role of self-store image congruence in the above relationships. The findings confirm the hypothesized relationships in the conceptual model (except for servicescape effects). The findings also indicate that the effects are stronger for those individuals experiencing high self-store image congruence.

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An investigation of self-concept: actual and ideal self-congruence compared in the context of service evaluation

Cited by 153 publications

References 29 publications

Self-Congruity Theory: To What Extent Does It Hold in Tourism?

Self-Congruity Theory: To What Extent Does It Hold in Tourism?

Self-congruence, functional congruence, and destination choice

Understanding the role of retail store service in light of self‐image–store image congruence

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