“…Woodruff (1997) defines customer value as 'a customer's perceived preference for and evaluation of those product attributes, attribute performances, and consequences arising from use that facilitate (or block) achieving the customer's goals and purposes in use situations ' (p. 142). In line with this focus, research has delineated perceived experience value in various tourism contexts, such as hospitality (Al-Sabbahy et al, 2004;Kashyap and Bojanic, 2000), heritage tourism (Chen and Chen, 2010), cruise experiences (Duman and Mattila, 2005;Petrick, 2004), golf tourism (Hutchinson et al, 2009;Petrick and Backman, 2001), dining experiences (Oh, 2000), vacation purchase situations (Sánchez et al, 2006), adventure tourism (Williams and Soutar, 2009), visitor centres and tourist attractions (Prebensen et al, 2013a;Prebensen et al, 2013b), and among timeshare owners (Bradley and Sparks, 2012).…”