An Investigation of People's Time Orientation, Attitudes, and Behavior Toward Advertising in an International Context

Kaynak, Erdener; Kara, Ali; Apil, Ali Riza

doi:10.1080/08911762.2011.634327

Cited by 15 publications

(17 citation statements)

References 28 publications

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“…Temporal distance plays a fundamental role in forward-looking decision-making, and, across cultures, those who picture the future as more distant tend to discount future returns more strongly (Croote et al, 2020). China is a past time-oriented society (Kaynak et al, 2011), and greater uncertainty about the future may lead to a tendency to be conservative in intertemporal decisions (Makri & Schlegelmilch, 2017). The more distant the time when the fundraising project will start, the greater the uncertainty of people's donation; consequently, a weak valuation of their charitable donation will lead an individual to decrease their charitable donation behavior.…”

Section: Discussionmentioning

confidence: 99%

Improving the Efficiency of Online Philanthropy: The Interactive Role of Temporal Distance and Goal Frame

Zhang¹,

Xie²

2022

JSS

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How can charitable initiatives be developed to stimulate individuals' desire to donate, increase the likelihood that they will donate? The context of the research was fundraising by nonprofit organizations (NPOs) in China. We conducted two experiments with fundraising advertisements with different content in terms of temporal distances and information frames to investigate the effects on college students' donation behavior. Study 1 used a temporal distance single-factor design; Study 2 used a two-factor (temporal distance: near, distant × goal frame: gain, loss) mixed design. In both studies, donation amount and donation possibility were used as measures of donation behavior. The results show that individuals' willingness to donate is higher in the near distance condition than in the distant temporal condition. Also, both the amount and possibility of donations from individuals are higher under the gain frame than the loss frame. However, although the gain frame can improve an individual's willingness to donate more than the loss frame in the distant temporal condition, there is no significant difference in the near temporal distance condition. The results suggest that by including goal-frame information about the project start time in their advertising, NPOs can increase the effectiveness and efficiency of their internet-based fundraising.

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Section: Discussionmentioning

confidence: 99%

Improving the Efficiency of Online Philanthropy: The Interactive Role of Temporal Distance and Goal Frame

Zhang¹,

Xie²

2022

JSS

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“…Roadside billboards represent a version of the painting the Timeless Land without the consent of the artist. The differing perceptions of the values of time in past, present and future orientations become an important dimension in advertising (Kaynak et al, 2011). The more exultant the artists are, the more successful they become in raising the awareness of the rarefied qualities of Central Otago, and the more they will jeopardise the fragile rhythm that forms the core of its experiential value proposition as a brand.…”

Section: Lyric Discussionmentioning

confidence: 99%

“…The notion of a Timeless Land is now the branded essence of the Central Otago hyperreality as represented by the local tourist authorities. It banks on the hunger of those who want a change of pace during the holidays and opts for a slower rhythm (Shaw, 2001), and its rhythmic perceptions of time in past, present and future orientations became an important dimension in the advertising (Kaynak et al, 2011). The more exultant marketers are about the attractions of the region, the more successful they become in raising the awareness of the rarefied qualities of Central Otago and its isolation, and the more they jeopardise the fragile and distinctive rhythm that forms the core of its experiential proposition as a brand.…”

Section: The Mimesis Of Brute Noticing: the Accidental Brand Momentmentioning

confidence: 99%

Quickening brand poetics: the lyric alternative

Wijland

Brown

2018

QMR

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Purpose This paper aims to explore brand rhythm in a lyrical analysis. It aims to provide insights into the appropriation of temporal meaning in material, collective and individual contexts. Design/methodology/approach The design offers a structured advance in lyrical qualitative research and the complementary third alternative to story and drama as more frequent representational forms in interpretive projects. This project presents an aesthetic performance in the sequential constructs of mimesis, poiesis and kinesis. Findings The inquiry confirms the paradoxical evolution of a brand’s temporal aspects and the importance of rhythm perception as a performative act of semantic bootstrapping and evolving brand meaning in general. Research limitations/implications This project shows the importance of brand rhythm and pace in a triangulated methodological sequence of poetic perspectives as an advance of the current qualitative poetic state of play in research. It has implications for the strategic style management of brands in general. Practical implications This paper proposes the importance of brand rhythm as a differentiating attribute. The project presents a repeatable case study which depicts managers a structured poetic approach to capture the temporal essence of brands. Social implications This project is situated in the context of an area that has become to be known as the Timeless Land. The artistic (re-)appropriation of a temporal aspect has had an impact on the development of public attitudes and policy. Originality/value This project offers new insights into the temporal aspects of brands and the construct of brand rhythm in particular. It completes Altieri’s three literary approaches in a performative inquiry. The proposition of the lyrical third way in a theoretical framework should facilitate the acceptance and increasing currency of future poetic projects in marketing.

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“…Time orientation varies across cultures. For instance, it is common in Eastern cultures to have a more past time orientation relative to Western cultures, which tend to have a future time orientation (Kaynak et al 2011). As hope has a strong future focus, this raises the question of whether time orientation impacts on how hope is conceptualized in different cultures.…”

Section: Limitations Of a Cognitive View Of Hopementioning

confidence: 99%

Hope and Well-Being in Sustainable Development

O’Hara¹,

O’Hara²

2020

Encyclopedia of the UN Sustainable Development Goals

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Hope is a multidimensional construct and can be defined variously as: A positive future orientation in which it is expected that the world will provide opportunities for health-giving, productive engagements that will result in personal growth and add to the common good. An energy that provides the motivation to meet one's needs and to pursue meaningful goals in life. Hope involves the interaction between thinking, feeling, relating, and acting, and is focused on the fulfilment of personal purpose and meaning (Dufault and Martocchio 1985; Snyder 2000; Stephenson 1991).

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An Investigation of People's Time Orientation, Attitudes, and Behavior Toward Advertising in an International Context

Cited by 15 publications

References 28 publications

Improving the Efficiency of Online Philanthropy: The Interactive Role of Temporal Distance and Goal Frame

Improving the Efficiency of Online Philanthropy: The Interactive Role of Temporal Distance and Goal Frame

Quickening brand poetics: the lyric alternative

Hope and Well-Being in Sustainable Development

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