“…Xie and Peng (2009) emphasized the effectiveness of affective initiatives in reshaping the corporate image of integrity and benevolence, as well as communication with sufficient information about the firm's competence. Therefore, when designing recovery strategies after a service failure, interactive, communicative, and interpersonal dimensions should be considered as these dimensions may have emotional healing power (Kelley & Walden, 2005). Successful service recovery can be delivered by the emotionally intelligent employees who are encouraged to by the corporate climate pursuing customer orientation (Coelho, Augusto, Coelho, & Sá, 2010;Lin, 2010a;Tsiotsou, 2010).…”