An Investigation of Festival Motivations and Event Satisfaction by Visitor Type

Mohr, Karen I.; Backman, Kenneth F.; Gahan, Lawrence W.; Backman, Sheila J.

doi:10.3727/106527093792337619

Cited by 178 publications

(153 citation statements)

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“…The push and pull model (Crompton, 1979) and escape-seek motivation theory (Iso-Ahola, 1982) have both provided conceptual frameworks and have been used in many later studies related to festivals, for example Chang (2005), Dodd, Yuan, Adams, & Kolyesnikova (2006), and Mohr, Backman, K.F., Gahan, & Backman, S.J. (1993).…”

Section: Introductionmentioning

confidence: 99%

Music festival motivation in China: free the mind

Wood

2014

Leisure Studies

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This paper explores the extent to which music festival attendance is 'universally' motivated or determined by the Chinese cultural and socio-political context.A novel qualitative approach was employed comprising observation of social media conversations and 'chat room' interviews with members of a festival online community. Seven motivators were identified, some similar to those in Western studies but others more specific to festival-goers in mainland China.The culturally specific motivators were identified as 'spiritual escape' and 'spiritual pursuit' and the universal motivators as 'togetherness', 'love of the music', 'novel experience', 'music sharing', and 'educational enrichment'. This paper focuses on the two culturally embedded motivators only.The implications of the study are that, although, growing, there are still very few music festivals featuring 'pop' or 'western' style music and these few are relatively new to Chinese people. Their attendance at them is, therefore, motivated differently to attendees at similar festivals in western countries. These motivating factors are mediated by the particular social, political and cultural factors at work in this complex country. The findings indicate that although many of the motivational factors for attending a music festival appear to be universal there are clearly factors which are culturally bound and therefore unique to the cultural context. These differences appear to be created by the social constraints, rapidly changing economy and the many contradictions inherent in modern mainland China. These conditions create a greater contrast between everyday life in mainland China and the liminal hedonistic space provided by the Festival. Further research is needed to validate theses initial findings within China and to explore how rock music festival motivations differ in other non-western cultures.

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Section: Introductionmentioning

confidence: 99%

Music festival motivation in China: free the mind

Wood

2014

Leisure Studies

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“…al., 1995;Chang, 2006Chang, , 2011Crompton and Mackay, 1997;Uysal, 1996, 1998;Lee, 2000;Lee et. al., 2004;Mc Morland and Mac Taggart, 2008;Mohr et al, 1993, Park et al, 2008Schneider and Backman, 1996;Scott, 1996;Uysal et al, 1993). While in the international literature, there are some studies which reveal that the motives can differentiate as per the events, in the national literature, it is striking that there is a gap in this subject.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…And Lee, Lee and Wicks (2004) set forth the cultural discovery, family togethers, change, escaping and the attraction of an event and socializing dimensions. In the study which Mohr et al (1993) made, who dealt with the event concerning the special hobbies, the dimensions of socializing, family togetherness, excitement/extraordinary, escaping, new events were revealed.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…Mohr et al (1993) in their study dealt with the ''Freedom Weekend Aloft, a Hot Air Balloon Festival" which was a festival about special hobbies, the dimensions of socializing, family togetherness, excitement/ extraordinary, escaping, new events; in the study which Formica and Uysal (1996) dealt with the '1995 Umbria Jazz Festival'' which was a cultural event, the dimensions of excitement/pleasure, socializing, new events, family togetherness gained attention. In the "Italy Spoleto Festival" which was done in the year of 1998, and was constituted from the music and opera, the dimensions revealed were the socializing ve entertainment, the event attraction/excitement, group togetherness, cultural/historical and family togetherness.…”

Section: Review Of Literaturementioning

confidence: 99%

“…The researches which have been made in recent years indicate that the motives of the individuals participating in an event, play a determining role in the management of the events. (Backman et al, 1995;Chang, 2006;Crompton and Mackay, 1997;Uysal, 1996, 1998;Lee, 2000;Lee et al, 2004;McMorland and MacTaggart, 2008;Mohr et al, 1993;Schneider and Backman, 1996;Scott, 1996;Uysal et al, 1993). Starting from this point of view, investigating the motives of the visitors that participate in events and determining the demographic characteristic could make important contributions with regard to the planning and marketing of the events.…”

Section: Introductionmentioning

confidence: 99%

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The Comparison of the Demographic Features of the Participants in Terms of Participation Motives to Different Events

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Visitor motivation, satisfaction and behavioural intention: the 2005 Naadam Festival, Ulaanbaatar

Schofield

Thompson

2007

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148

104

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The study investigates visitor motivation for attending the 2005 Naadam Festival in Ulaanbaatar, Mongolia. It identifies motivation variance on the basis of socio-demographic variables and examines the factors of significance with regard to visitor satisfaction and intention to revisit the festival. Five motivation dimensions, consistent with those identified in previous research, were identified. The horse riding and wrestling events were the most satisfying aspects of the festival from the visitor perspective, followed by Naadam's uniqueness, the opening ceremony and the authenticity of the festival. Significant differences in motivation dimensions, satisfaction and intention to revisit the festival were found on the basis of visitor origin, gender and age. The theoretical and practical implications of the findings are discussed

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An Investigation of Festival Motivations and Event Satisfaction by Visitor Type

Cited by 178 publications

References 0 publications

Music festival motivation in China: free the mind

Music festival motivation in China: free the mind

The Comparison of the Demographic Features of the Participants in Terms of Participation Motives to Different Events

Visitor motivation, satisfaction and behavioural intention: the 2005 Naadam Festival, Ulaanbaatar

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