“…Likewise, a general social drift towards diversity, flexibility, and individualism has had a huge impact on families and thus on the entire family business context, too (Aldrich et al, 2021; Baù et al, 2020; Kammerlander, 2021). It thus seems that today more than ever, business families are at the crossroads of complex social systems, each coming with different norms and expectations (Koellner, 2023; Frank et al, 2017). Within this complex environment, it has become increasingly important for business family members to deal with different interests, expectations, and logics in a both strategic and constructive way (Aldrich et al, 2021; Kushins & Behounek, 2020).…”