An Introduction to Content Strategy

Focusing on Governance for a Real Client in a Content Strategy Course

“…In “Teaching Content Strategy with Real Clients” (Howard, 2020), I described the six-phase process model I use to organize my syllabus when working with real clients on a content strategy plan, and even though this class was focused primarily on helping our client implement a governance framework for their existing brand guidelines, we followed the same six phases. First, we met with the client's leadership to set the goals for the plan and get their “buy-in.” Second, we conducted a persona research study (using Redish's approach).…”

A Maturity Model for Content Strategy Development and Technical Communicator Leadership

“…Another recent book provides pedagogical guidance from a host of technical communication educators for teaching content strategy (Getto et al, 2020b). None of the book's contributors, however, discusses efficiency as something to be addressed.…”

“…None of the book's contributors, however, discusses efficiency as something to be addressed. The omission includes two chapters promoting the use of real clients (Howard, 2020; Steiner, 2020), for whom efficiency must be a consideration. Several educators appear to equate content management and content strategy: for example, “comprehensive analyses of the content management and content strategy literature…” (Flanagan, 2020, p. 53).…”

“…Getto (2020) argues strongly for more industry–academia collaborations to develop a system of best practices in content strategy precisely because the two groups do not always speak the same language. This paper represents precisely that type of collaboration.…”

Extending Design Thinking, Content Strategy, and Artificial Intelligence into Technical Communication and User Experience Design Programs: Further Pedagogical Implications

“…O’Keefe and Pringle’s (2017) “Structured authoring and XML” is an accessible guide for TPC learners who have no prior experience with CCM and single-source publishing. Getto et al’s (2020) anthology also provides some case based practices and pedagogical recommendations. To teach students the Darwin Information Typing Architecture (DITA) standards, we recommend using Priestley et al’s (2001) introduction in Technical Communication , paired with the highly readable book by Evia (2019), Creating Intelligent Content with Lightweight DITA.…”