“…Group O, D– red blood cells (ONEG RBCs) are a precious resource in health care, and as transfusion medicine physicians, we have the utmost respect for our blood donors and their provision of this valuable resource. Hospital‐based transfusion services are under immense pressure to maintain an adequate group O RBC inventory, not only to supply group O patients, but also for neonatal transfusions, stem cell transplant recipients, and in emergency settings, such as massive transfusion and trauma, when the ABO group and Rh type of recipients is unknown and pretransfusion testing is pending . As a result, blood centers are equally pressured to recruit group O, D– blood donors to keep up with the demand for this unique component, a task that is becoming more difficult amid concerns over sustainability of the US blood supply .…”