“…As an attempt to conceptualize trust, Mayer et al (1995, p. 712) defined it as “the willingness of a party to be vulnerable to the actions of another party based on the expectation that the other will perform a particular action important to the trustor, irrespective of the ability to monitor or control that other party.” In simple terms, trust can be described as a willingness to assume risks (Mayer et al , 1995), with an expectation that the other party will act in a fair, ethical (Chams-Anturi et al , 2020) and benevolent way (Welter, 2012). Trust is dynamic: it shifts and evolves over time according to interactions among parties, which means that it can also be easily lost, particularly due to its fragility and to the propensity of being vulnerable to another party (Bstieler et al , 2017; Barney and Hansen, 1994; Huang and Wilkinson, 2013; Majava et al , 2016; Mayer et al , 1995; Teramoto and Jurčys, 2017; Welter, 2012). Because of its strong relation with credibility, trust is the base for any business connection (Majava et al , 2016) and a source of competitive advantage (Barney and Hansen, 1994).…”