Abstract:This research developed a mobile medical supplies and equipment ordering app (MMSEOA) model and attempted to validate it empirically. When customers (clinic doctors) make purchases on the app, two types of reasons can be identified: “reasons for” include enduring involvement (emotions), product description, and awareness (familiarity) while the “reasons against”, were demonstrated as perceived risk and resistance to change (fear). This study aimed to strengthen and illuminate the most significant dimensions th… Show more
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